On-premise DRM or Cloud DRM for IPTV in India? A comprehensive analysis comparing costs, security, and key pros and cons of each DRM solution
On-premise vs Cloud DRM: Which Solution is Best for IPTV Providers in India?
India’s expanding IPTV market is facing an urgent challenge: how to protect digital content in an age of increasingly sophisticated and widespread piracy. As a result, Digital Rights Management (DRM) has become a mission-critical component of any OTT/IPTV provider’s technical infrastructure.
But for many service providers, a key decision remains unclear: Should you choose a Cloud-based DRM or an On-premise DRM solution? Which one offers better cost efficiency, content security, and scalability for future growth?
This article delivers a comprehensive, practical, and expert-level comparison to help you make the most informed choice for your IPTV business in India.
When building a content protection system for IPTV services — especially in a highly regulated market like India — choosing between On-premise DRM and Cloud DRM is more than a technical decision. It’s a strategic move that impacts initial investment, deployment speed, system control, and long-term security.
Each DRM model comes with its own distinct pros and cons. Before deciding, businesses must understand the core differences to align with their internal capabilities, growth goals, and local compliance requirements.
The following comparison table offers a comprehensive overview to support your decision-making:
ComparisonOn-premise DRM vs Cloud DRM
When Should You Choose On-premise DRM?
Best for Large IPTV Providers with Strong In-house Tech Teams
If you’re a large-scale IPTV provider in India with your own server infrastructure and a skilled DevOps team, On-premise DRM could be the ideal choice. Here’s why:
Full control to optimize the DRM architecture based on your business-specific requirements.
Subscriber data and content rights stay entirely within your internal systems, reducing exposure risks.
Enables deep integration with your existing SMS, billing, and analytics platforms.
Case Study – Microsoft Security Breach, April 2025
In April 2025, Microsoft released an emergency patch for a critical vulnerability, CVE-2025-29824, found in the Windows Common Log File System (CLFS). Before the patch, ransomware groups like Play and Storm-2460 had already exploited this flaw, launching targeted attacks on major organizations across the U.S., Spain, Venezuela, and Saudi Arabia.
These attacks allowed adversaries to escalate privileges, access Active Directory information, and install malware – posing severe risks to any Windows-based system that hadn’t been updated.
However, Sigma DRM clients using On-premise DRM were completely unaffected by this breach. Thanks to isolated internal security layers and self-managed DRM key control, they operated independently of the compromised public cloud systems.
Key takeaway: In an era of increasingly advanced cyber threats, On-premise DRM offers unmatched control and end-to-end security – something that public cloud DRM platforms simply cannot fully guarantee.
Key Evaluation Criteria for Choosing the Right DRM for IPTV Providers in India
When selecting between On-premise and Cloud DRM, IPTV providers in India must weigh multiple business and technical factors. Below are the three most critical criteria to guide your decision.
1. Deployment Speed & Time-to-Market
If your priority is speed and agility, Cloud DRM offers the fastest path to go live.
Cloud DRM allows you to skip complex server configurations and start securing content almost immediately.
On-premise DRM, on the other hand, requires extensive setup, testing, and optimization—which can delay your launch timeline.
Choose Cloud DRM when you need rapid deployment or are launching a time-sensitive service.
2. Subscriber Scale & Growth Projections
The number of subscribers you serve today—and how fast that number is expected to grow—greatly impacts which DRM model fits best.
For providers with fewer than 50,000 subscribers, Cloud DRM is simpler to manage and easier to scale gradually.
For those expecting to exceed 100,000 subscribers, On-premise DRM may prove more cost-efficient over time, especially with consistent high traffic and data throughput.
Consider Cloud DRM for small-to-mid scale IPTV. On-premise DRM becomes financially viable as scale and control needs increase.
3. Data Security & Regulatory Compliance
Handling premium content (Hollywood movies, live sports) or sensitive user data? Security and compliance should be your top concern.
For maximum protection, opt for On-premise DRM or certified Cloud DRM solutions that ensuring high-level security for HD/UHD content.
Also, ensure full compliance with India’s TRAI and Ministry of Information and Broadcasting (MIB) regulations regarding user data storage and transmission.
Choose On-premise DRM for stricter control and compliance, or verify that your Cloud DRM provider meets industry-grade security certifications.
3 Key Criteria to Choose Between Cloud DRM & On-premise DRM for Indian IPTV Providers
Why are IPTV providers in India prioritizing DRM-SMS integration? Discover a proven roadmap, key benefits, and powerful implementation models in this in-depth guide.
1. Boosting Subscriptions, Slashing Piracy – Why DRM-SMS Integration is India’s New Strategic Plan
In India, IPTV providers are grappling with three painful challenges:
Subscriber numbers are growing, but revenue is not keeping up.
Piracy continues, even with encrypted content.
Account sharing across multiple devices is out of control.
The answer: Integrating DRM with the Subscriber Management System (SMS).
Early adopters in Maharashtra, Kerala, and Tamil Nadu have proven:
92% drop in illegal sharing within 3 months
Over 45% growth in paid subscribers in just 6 months
Use SMS data (like viewing history and subscription type) to suggest higher-tier packages.
Target PPV (Pay-Per-View) content only to users most likely to purchase.
The result? Higher ARPU and better engagement with the same user base.
4. Fast Deployment, Seamless Integration
Easily plug into your existing SMS via ready-made APIs.
Compatible with multiple OTT environments: Web, Android TV, Smart TV, and more.
No need to overhaul your tech stack—just integrate and go.
3. Comparison: Before and After DRM-SMS Integration
Comparison Before and After DRM-SMS Integration
4. Roadmap for DRM-SMS Integration for IPTV Providers
Integrating DRM with the Subscriber Management System (SMS) is not just a technological task – it’s a strategic move. Here’s a step-by-step roadmap to help IPTV providers in India stay on track, avoid pitfalls, and maximize efficiency:
Roadmap for DRM-SMS Integration for IPTV Providers
5. Case Study: IPTV Provider in Tamil Nadu
An IPTV provider based in Tamil Nadu had been losing over 20% of revenue due to account sharing. After integrating their DRM system with an internal SMS, within 2 months, they:
Identified over 3,200 subscribers involved in illegal sharing.
Blocked access on unauthorized devices.
Converted more than 1,000 users from sharing to official paid plans.
Increased total revenue by more than 28% in the first quarter of deployment.
Don’t let your IPTV business fall behind. The integration of DRM with SMS not only helps you control violations but also directly drives profitability. Providers who act early gain a crucial competitive edge in the fiercely competitive OTT market in India.
Take the first step towards transforming your business today.Book a demo now to see how DRM-SMS integration can optimize your revenue, reduce piracy, and give you complete control over content distribution.
Don’t wait for competitors to pull ahead – schedule your demo and stay ahead of the curve.
SMS integrated DRM and fingerprint helps Indian IPTV providers control access, trace copyright violations, and secure content without watermarking.
1. When Your Content Is Viewed Illegally and There’s Nothing You Can Do
If you’re an IPTV provider in India, you’ve probably faced a familiar scenario:
An exclusive piece of content is secretly filmed and leaked online minutes after it airs. You get a warning from your partner. And then the toughest question arises: Who leaked it? But your system can’t answer…
The IPTV market in India is growing rapidly, but with it comes growing concerns about losing control of content, copyright infringement, and legal risks. Notably, 10th Scheduleof the Indian Ministry of Information and Broadcasting mandates that providers must be able to track users in case of violations.
If your DRM system is not tied to subscribers, cannot track viewers, and doesn’t scale as your subscriber base skyrockets — you’re at risk of being completely caught off guard by content leaks.
2. What Is DRM and SMS Integration – and Why It Matters?
Digital Rights Management (DRM) is a technology framework used to:
Encrypt digital video content.
Control playback rights by session, device, or user.
Prevent unauthorized copying, sharing, or screen capturing.
While DRM ensures that only authorized viewers can access content, it lacks personalized traceability. If a video gets leaked or pirated, DRM alone cannot always reveal who is responsible. This is where integrating DRM with a Subscriber Management System (SMS) makes a critical difference.
In the IPTV ecosystem, SMS (Subscriber Management System) is a backend platform that allows service providers to:
Register and authenticate subscribers.
Manage billing, packages, and service access.
Track usage by user, device, or IP.
Send notifications and support communications.
When DRM is integrated with SMS, every content license issued is tagged with a unique subscriber ID or device fingerprint. This allows content providers to trace back any unauthorized use to a specific user or session — without altering the content file itself.
SMS Integration – Solving the Problems Traditional DRM Ignores
Sigma DRM integrates deeply with your subscriber management system (SMS), allowing you to:
Attach content rights to specific users
Insert hidden fingerprints into licenses without altering video content
Accurately track subscribers if content is illegally distributed
When a leak occurs, you don’t have to guess. You know who is responsible.
This fusion of DRM and SMS transforms security from a generic barrier into a smart, user-specific enforcement mechanism. It makes piracy traceable, enhances trust with legal compliance, and provides Indian IPTV providers with a scalable solution for secure, regulated content delivery.
3. How It Works – Detailed Explanation
User authentication flow via SMS integrated DRM license system
Without directly modifying the content like watermarking, fingerprinting still allows:
Identifying the user who accessed the content.
Tracing the playback device and time.
Analyzing copyright violations.
It is an ideal tool for environments with limited infrastructure yet requiring leak tracing capabilities.
5. Benefits for Indian IPTV Providers
1. Enhanced Content Security
By implementing DRM and SMS integration, providers ensure content is only accessible to authorized users. This deters piracy at both technical and subscriber levels.
2. Reduced Risk of Unauthorized Sharing Every playback session is traceable. If illegal sharing occurs, the provider can identify the responsible user and take legal or technical action.
3. No Need for Watermarking DRM with SMS eliminates the need for expensive watermarking solutions, making it easier to track content usage at the system level.
4. Better Legal Compliance with Indian Copyright Laws
10th Scheduleof the Indian Broadcasting Ministry mandates strict content control and protection measures. DRM + SMS ensures full compliance while maintaining a seamless user experience.
Conclusion
Integrating DRM with a Subscriber Management System creates a powerful framework for protecting digital content, complying with Indian regulations, and building user trust. As India’s OTT landscape matures, such technology is no longer optional – it’s essential.
If you’re an IPTV provider looking to future-proof your content, now is the time to deploy a DRM + SMS strategy.Demo and POC with Thu Do
10th Schedule is raising serious concerns among IPTV/OTT providers in India. Learn how it impacts compliance, technology, and what you can do to adapt effectively.
1. What is 10th Schedule and Why is It a Hot Topic in India’s OTT Industry?
Since March 2024, the term 10th Schedule has become a buzzword across India’s broadcasting and OTT forums. For many IPTV and OTT businesses, this marked a turning point. 10th Schedule is not just a regulatory appendix – it’s a wake-up call. It signals tighter legal oversight, higher compliance expectations, and the elevation of OTT platforms to the same level of scrutiny as traditional broadcasters.
If you’re operating an OTT platform or providing IPTV services in India, understanding and adapting to 10th Schedule is no longer optional – it’s essential.
Learn more about data retention requirements in India’s: Telecom Act 2023
2. 10th Schedule Explained: A New Era in Indian Telecom Regulation
10th Schedule is an annex added to the Amended Indian Telecommunication Act 2023. For the first time, OTT platforms (particularly video streaming and internet-based TV) are explicitly brought under the same regulatory framework as conventional broadcasting services.
Key Provisions in 10th Schedule That Impact OTT Platforms
Mandatory registration and licensing akin to television broadcasters.
Pre-screening of content before publication.
Logging and retention of content for a minimum of 180 days.
Obligation to remove flagged content within 24 hours upon government notice.
Administrative fines of up to ₹50 lakh (~$60,000 USD).
3. How 10th Schedule Impacts IPTV/OTT Systems in India
3.1. Legal Pressure and Operational Risk
Before 10th Schedule, many OTT platforms operated in a regulatory grey area. Now, they are being reclassified as full-fledged broadcasters.
A startup OTT provider shared: “Compliance costs could now take up 20–30% of our annual operating budget.”
3.2. Technical Overhaul Required
10th Schedule is not just a legal challenge—it’s a wake-up call for OTT platforms to modernize their entire backend infrastructure. If you want to survive (and thrive) in India’s new regulatory landscape, here’s where you must act fast:
a. Full Logging and Storage: Be Transparent, Stay Protected Every click, every stream, every second—platforms must now retain full session logs. This isn’t just about compliance; it’s about building trust. Your backend must be ready to:
Store user streaming activity securely for 180 days.
Provide quick access to playback logs during audits.
Show clear encryption and DRM tracking per session.
If your system can’t deliver that today, it’s time to upgrade—before the fines start rolling in.
b. Content Takedown Automation: Respond in 24 Hours or Less Manual removals? Outdated. Under 10th Schedule, you only have 24 hours to take down content flagged by authorities. You need:
A takedown engine that responds instantly across web, app, and smart TVs.
Integration with legal request APIs for real-time compliance.
Reporting tools that prove action was taken—down to the minute.
Fail to act fast, and your entire platform could be blacklisted. Speed isn’t optional. It’s survival.
c. AI-Powered Risk Detection: Publish Smart, Not Sorry Before your content goes live, it should be screened by AI that understands India’s sensitivities:
Detect hate speech, adult scenes, political risks—even nuanced cultural cues.
Score your content for risk level.
Flag anything problematic before it sparks controversy (or a fine).
Smart publishers aren’t reacting. They’re predicting. AI is your front line of defense.
With 10th Schedule, the era of “stream now, fix later” is over. The future belongs to platforms that are proactive, secure, and smart from the inside out.
4. Will 10th Schedule Stifle Innovation?
While aimed at regulatory clarity, 10th Schedule is creating concern among creators and indie producers:
Startups face greater barriers to entry.
Creative content release gets delayed.
Indie filmmakers and content creators are turning away from local platforms.
5. Final Thoughts: 10th Schedule – Threat or Opportunity?
10th Schedule is the ultimate test of readiness for India’s OTT ecosystem. It’s not just a regulation — it’s a turning point. Platforms that invest in technology, legal compliance, and high-quality content will rise as tomorrow’s market leaders. Those who ignore it? They risk massive penalties, or worse — being shut down. Now is the time to act. One step behind could mean losing the entire game.
Sigma DRM — Ready for 10th Schedule. Ready for India.
Sigma DRMis a comprehensive digital content protection platform, purpose-built for the IPTV/OTT market in India. The system fully complies with the latest legal requirements from TRAI, especially 10th Schedule, including:
Robust content encryption ensuring the highest levels of integrity and security.
Storage of channel registration details and service package information.
Fast compatibility with SMS systems and subscriber management backends used by Indian broadcasters.
Sigma DRM — Protecting content. Complying with TRAI. Ready for India.
10th Schedule – System features and Business value
Sigma DRM — Built for Anti-Piracy. Compliant by Design. Trusted by Industry Leaders.
Worried about whether your OTT platform complies with 10th Schedule? 👉 Contact our DRM technology experts: Demo/POC with Thu Do Sale
Mumbai, April 2025 — The OTT and IPTV market in India just witnessed a major milestone. Thu Do Multimedia India has officially appointed Arjun Raval as its Chief Technology Officer (CTO). This move clearly reflects the company’s ambition to expand and invest heavily in the Indian and Southeast Asian markets.
1. Who is Arjun Raval?
Arjun Raval brings over 15 years of experience in digital TV and OTT infrastructure in India. He has held various senior leadership roles, leading major technology projects and building broadcast systems, copyright protection infrastructure, and optimizing user experience for millions of viewers.
Arjun isn’t just a tech-savvy executive — he knows how to simplify complex systems into efficient platforms. That’s why he was chosen to lead the technical roadmap for Thu Do Multimedia in this fast-growing region.
2. Why does this matter?
India is one of the fastest-growing OTT markets in the world, with over 500 million internet users. To meet the increasing and diverse demand, companies need strong, scalable, and stable technology foundations.
Thu Do Multimedia is already known for solutions like Sigma OTT, Sigma DRM, Sigma SSAI, and Multi-CDN Selector – and now, they’ve added a top-tier tech leader to accelerate their growth strategy across India and Southeast Asia.
“We are thrilled to welcome Arjun Raval to the senior leadership team at Thu Do Multimedia India. With extensive experience and deep knowledge in broadcast and digital TV technologies, we are confident Arjun will play a key role in enhancing our products and services across the region.”
3. What will Arjun focus on?
As CTO, Arjun Raval will lead technical operations in India and Southeast Asia, including:
– Building large-scale OTT infrastructure adapted for India’s conditions – Strengthening digital rights management (DRM) – Enhancing user experience with server-side ad insertion (SSAI), personalization, and analytics – Ensuring stable, low-latency streaming systems – Supporting local clients with fast, effective implementations
4. What it means for partners and clients
For broadcasters, content producers, and telcos working with Thu Do Multimedia, Arjun’s leadership brings:
– Faster product deployment – 24/7 reliable operations – Localized technical support – Infrastructure ready for 4K/8K content
Thu Do Multimedia isn’t just providing an OTT platform. They’re building a full-stack tech ecosystem to help partners:
– Protect content with Sigma DRM – Boost ad revenue with Sigma SSAI – Deliver smooth live streams with Sigma MABR – Build flexible white-label platforms with Sigma OTT
A message to the market
The appointment of Arjun Raval sends a strong signal: Thu Do Multimedia India is stepping up. No longer a quiet player, the company is ready to compete and lead in a crowded yet high-potential OTT market.
With a clear roadmap, strong products, and the right leadership, Thu Do Multimedia is poised for its next phase of growth – faster, stronger, and smarter.
Good luck, Arjun Raval. May your streams be smooth and your packets never drop.
VTV and Thu Do Multimedia join forces to transform Vietnam’s national digital television platform, enhancing technology, content quality, and user experience. This strategic partnership focuses on building a flexible, AI-driven broadcasting ecosystem, improving accessibility, and expanding global reach to elevate Vietnam’s position in the digital media industry
1. Strategic Cooperation Between VTV & Thu Do Multimedia
Important Steps in Digital Television Industry
The cooperation between Vietnam Television (VTV) and Thu Do Multimedia not only marks an important milestone but also opens a new era for the digital television industry in Vietnam. The combination of a leading media unit and a pioneering technology enterprise will create a comprehensive broadcasting ecosystem, bringing optimal experiences to audiences in the digital age. The focus of this cooperation is to strengthen the national digital television infrastructure, build a strong, stable and flexible broadcasting system that can be expanded according to actual needs. At the same time, the application of advanced technologies such as AI and Big Data will help improve content quality, optimize low latency, improve bandwidth and bring sharper images.
Not only does this collaboration focus on improving technology, it also focuses on optimizing user experience on all platforms, from Smart TVs, mobile devices to OTT and IPTV systems. AI technology will be applied extensively to personalize content, helping audiences access programs that suit their interests, while enhancing interaction between users and platforms. In addition, VTV and Thu Do Multimedia also aim to improve the quality of content production and distribution according to international standards, expand access to regional and global markets, and increase the competitiveness of Vietnamese television on the digital media map. This strategic combination not only helps optimize operational processes but also creates a strong driving force for the Vietnamese digital television industry to break through and develop sustainably in the future.
2. Overview of Vietnam National Digital Television
In recent years, digital television in Vietnam has witnessed a strong explosion, with the emergence of a series of domestic OTT platforms, along with the transition from the traditional broadcasting model to the digital model. This transformation not only creates new opportunities for viewers but also promotes the Vietnamese media industry to integrate more deeply into the global trend.
However, this digital transformation process also faces many major challenges. First, the technology infrastructure and data transmission capabilities are not yet synchronized, creating certain barriers to the development and expansion of the digital television system. In addition, although the rich content library of Vietnam Television (VTV) has not been fully exploited to its full potential. Advertising distribution on digital platforms is limited and has not yet maximized its effectiveness. In addition, protecting content copyright is still a major issue that needs to be resolved, as many violations have occurred.
Sensitive images and automatic warnings are also factors that need to be improved, while the application of AI technology in editing and VOD (Video on Demand) services needs to be promoted to optimize user experience. These challenges require a comprehensive, creative and timely development strategy to maximize opportunities and overcome difficulties in the digital transformation process of the television industry in Vietnam.
3. The Role of VTV & Thu Do Multimedia in Enhancing Digital Television Platform
VTV – Leading Digital Content Provider
VTV is a national television station, known for its strong reputation and the trust of audiences nationwide. VTV not only has a wide coverage but also provides a diverse and quality content store, from news, entertainment, sports to education programs.
National coverage : VTV has a widespread broadcasting network, having a strong influence on the public from urban to rural areas.
Diverse program library : VTV offers a variety of programs, from entertainment, dramas to sports and education, fully meeting the entertainment needs of the audience.
Highly qualified staff : VTV possesses a team of talented and highly qualified staff, ensuring high quality television products.
Strong digital transformation : VTV is implementing strong digital transformation to meet the demand for using new TV viewing devices, in line with changing market trends.
Modern signal distribution system : VTV always invests in modern broadcasting and signal distribution systems, providing the best service quality to viewers.
Digital technology application : VTV uses digital technology in producing, broadcasting and distributing multi-platform content, from traditional television to OTT platforms.
Promotional opportunities for businesses and e-commerce : VTV is an effective promotional channel that helps businesses and e-commerce expand their market and increase revenue.
Thu Do Multimedia – Leading Technology Unit in Digital Television Industry
Thu Do Multimedia is not only a pioneer in the field of digital television solutions but also a strategic partner contributing to the development of the Vietnamese media industry. With the mission of providing advanced technology solutions, the company has contributed to building a strong digital television platform for major television stations such as VTV, while creating sustainable values for the national economy and culture.
OTT Technology Solutions For The Development Of Vietnam’s Digital Television Industry
With over 15 years of experience, Thu Do Multimedia has continuously researched and improved OTT technologies, helping to improve the quality of digital television services and protect content copyright. In particular, the company is always at the forefront of developing content copyright protection solutions such as Sigma DRM, contributing to protecting intellectual property in the media industry, preserving cultural and creative values for the country.
Join Hands to Build a Modern Vietnamese Digital Television Platform
Thu Do Multimedia is committed to contributing to the overall development of the country through digital television solutions. Cooperation with major partners such as VTV, Viettel, FPT Play, VieOn and international corporations not only helps improve the quality of television content, but also creates new business opportunities, creates jobs and develops the digital economy.
Comprehensive OTT Solution Suite Towards Sustainable Development
Thu Do Multimedia’s OTT solutions such as Sigma DRM, Sigma FAST Channel, Sigma Media Live, Sigma OTT One, Sigma DAI and Sigma AI Multi CDN not only help optimize digital television systems but also contribute to improving economic efficiency, promoting the advertising and entertainment industry in Vietnam, opening up opportunities for domestic businesses to reach out to the world.
For Sustainable Development
Thu Do Multimedia not only develops for the benefit of the company, but also aims at a common goal: Developing a strong digital television platform for the country . Thu Do Multimedia’s technology solutions help save costs for businesses, optimize economic efficiency, and ensure that the Vietnamese digital television industry is always a pioneer and constantly innovates. Therefore, the company is proud to be chosen as a strategic partner by large units, including VTV, because of their trust in our leadership ability and commitment to sustainable development for the country.
We understand that each step of the company not only brings success to itself but also has a profound impact on the overall development of the country. Therefore, Thu Do Multimedia always attaches importance to its responsibility to the community and the country , contributing to innovation, developing the media industry and promoting the image of Vietnam in the international arena.
4. New Technologies Applied In Digital Television Platform
Audio Fingerprinting:
Utilizes audio recognition to identify viewed content, enabling the synthesis of audience preferences and viewing habits.
Can be linked to specific households, enhancing personalized content delivery.
Supports deployment across all platforms, including set-top boxes, traditional TVs, and especially Smart TVs.
Artificial Intelligence (AI) in Data Analysis:
AI offers superior performance compared to traditional targeting methods, by processing large-scale data and user behavior patterns for more precise, actionable insights.
5. The Future of Vietnam’s Digital Television Platform
The cooperation between VTV and Thu Do Multimedia not only brings about significant improvements in service quality but also creates a solid foundation for the sustainable development of digital television platforms in Vietnam. During the cooperation process, the two sides have worked together to build and develop advanced technology solutions, helping to enhance user experience and optimize the broadcasting system.
With the common goal of promoting the digital television platform in Vietnam, this cooperation promises to open up a bright future for the national media industry. Thu Do Multimedia ‘s OTT solutions will continue to support VTV in improving broadcast quality, protecting content copyright and bringing superior viewer experiences. This combination not only enhances the value of content but also optimizes services on the digital television platform.
In the future, the digital television ecosystem will grow stronger and stronger, not only bringing great benefits to viewers but also creating great opportunities for content production units. Thu Do Multimedia, with its breakthrough OTT solutions, will continue to support VTV in improving service quality and developing a modern digital television system, helping businesses in the media industry improve their competitiveness.
The cooperation between VTV and Thu Do Multimedia is an important step to open a new chapter for the digital television industry in Vietnam. This is a combination of quality content , advanced technology and superior user experience , contributing to building a modern and sustainable digital television ecosystem, meeting the increasing needs of the audience and promoting the development of the Vietnamese media industry in the international arena.
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