Within the framework of the international event “Vietnam International Innovation Exhibition 2023”, Thu Do Multimedia joined in with the goal of opening the National Innovation Center – Hoa Lac High-Tech Park (NIC Hoa Lac campus) in Vietnam. Let’s walk through the event with us!
About the event
The conference is organized to introduce, display, and demonstrate technology items related to various fields in life, gathering hundreds of leading domestic and international technology enterprises, with the participation of many ecosystem subjects: state agencies, research institutes – universities, expert – intellectual networks, investment funds, consulting organizations, innovation support organizations, including Thu Do Multimedia.
More than 40,000 people directly participated in the activities of the Exhibition, including more than 2,000 delegates who are leaders of central and local agencies; large technology corporations and enterprises; research institutes, universities; domestic and foreign innovation support organizations.
Our CEO Nguyen Ngoc Han take photos at the 2023 Innovation Leadership ForumDeputy Minister of Planning and Investment Mr. Tran Duy Dong visited the Capital’s boothOur Main Display Booth
Thu Do honored to be one of more than 300 high-tech booths displaying Sigma OTT solutions, Sigma DRM (digital content copyright protection) and Sigma DAI/SSAI (inserting ads into Live streams).
With more than 10 years of experience, Thu Do Multimedia is the first and only unit in Vietnam to provide a complete ecosystem of Sigma OTT solutions to build, develop and trade applications in the OTT field with more than 8 total solutions.
Of which, there are 2 key solutions, Sigma Multi DRM and Sigma SSAI, solutions that have successfully passed the most rigorous international tests, ensuring the best quality, accuracy and practical application for customers.
Our Key Solution: Sigma DRM and Sigma SSAI
During the 5 days of the Exhibition, there will be activities to display sigma OTT solutions, introduce new products and technologies in NIC’s key areas, including: smart factories, smart cities, digital media, environmental technology, cyber security, semiconductor industry, Hydrogen and healthcare.
At the same time, on the sidelines of the Exhibition, there will be many activities such as international seminars on the semiconductor industry, hydrogen energy, gaming industry; Vietnam Startup Investment Fund Forum (VVS); STEAM Festival; Better Choice Program…
Our Sigma DRM DisplayThu Do’s products appear at the 2023 Innovation Leadership ForumStandee and POSM MaterialDigital content copyright protection – Sigma DRM by Thu Do Multimedia
Through this event, Thu Do Multimedia proves that it is a leading enterprise in applying technological solutions to protect copyrights as well as distribute content in Vietnam and throughout Southeast Asia.
For a strong and developing Vietnam, Thu Do Multimedia will continuously develop services and quality solutions to bring Vietnam to the international arena.
OTT platforms come with their share of disadvantages, and there are several challenges that OTT businesses may face. These are the six key OTT challenges you must address to ensure success in the ever-evolving landscape. Let’s dive right in!
About OTT
Launching an OTT service has never been easier. Despite the strong demand for content, accelerated by the pandemic, technology has advanced, embracing cloud solutions and incorporating live streams, including sports and other live events. With the advent of ultra-fast broadband and the expansion of 5G networks, it’s now possible to deliver the high-quality, low-latency streaming video that consumers crave.
However, it’s essential to recognize that, despite the success of giants like Netflix and Disney+, the OTT industry is not immune to failure. Even these global leaders have encountered challenges and growth slowdowns over the past year.
OTT platforms have their downsides, with various potential pitfalls, some more evident than others. This guide aims to help you start your OTT business and provides insights into avoiding the common stumbling blocks.
6 OTT Challenges
Some of the following may seem obvious, but the growing list of failed OTT companies suggests that not all these issues were carefully thought out.
1. Not understanding your audience
Understanding your audience and their content preferences is crucial when launching an OTT platform. This is especially important for niche channels, as they can make two common mistakes: either targeting an overly narrow niche or entering a crowded niche space.
Audience attention is becoming increasingly divided. Recent data from the US market shows that the average number of individual TV services used by consumers has risen to 11.6 video services per household. This figure encompasses traditional Pay-TV, all available streaming services, and over-the-air reception via antennas. Notably, this number is on the rise, with 8.9 video services per household in 2022.
This trend is primarily driven by younger viewers, with Millennials averaging 16.3 video sources, Generation Z at 12.7 sources, and Generation X at 12.2 sources.
With a limited pool of viewers and a finite amount of time for content consumption, the competition is fierce. In the past, certain OTT services have failed due to missteps in targeting their audience. For instance, Fandor and FilmStruck aimed at the already crowded cinephile market, and both struggled. Highly specialized services like Hortus TV, catering to gardeners, and XtraFrame, offering live access to bowling events, also failed to gain traction.
Recent notable casualties include Hooq in Asia, Quibi, and TVision in the US. Other closures involved Acorn TV in South Africa, live music specialists Mandolin and Sessions, GolfTV, and more.
The key lesson here is to thoroughly research and understand your target audience. Some ideas might be better suited as YouTube channels initially, as the monetization opportunities there can be more accessible, despite YouTube’s own set of challenges.
Today, there’s a clear distinction between the right and wrong approaches when it comes to technology, especially in the TV industry. The right way involves harnessing the capabilities of the cloud. Over seven years ago, Netflix’s CEO, Reed Hastings, demonstrated the immense power of the cloud when he expanded the streaming service to 130 new countries with the press of a button during a presentation at CES. Today, Netflix operates in 190 countries worldwide.
In essence, the cloud offers the ability to rapidly and efficiently scale operations without the massive upfront costs associated with on-premises equipment. This scalability and cost-effectiveness make the cloud the most rational and viable choice for any business plan, whether you’re running an OTT platform or any other service in today’s digital landscape.
3. Showing the wrong content
Two critical elements for the success of your content delivery are understanding your audience’s preferences and leveraging TV business analytics. Big Data, now commonly referred to as ‘analytics,’ provides invaluable insights into the performance of your content library. It helps identify what content is resonating with your audience and what is not. This data-driven approach is essential for optimizing your content library, removing content that isn’t performing, and retaining content that continues to attract viewers over time.
Content is often a significant expense, particularly in emerging markets like OTT sports. Therefore, every minute and every gigabyte of your content should serve a purpose and deliver value. Additionally, safeguarding your content is crucial. New forms of video piracy, illegal apps, IPTV, and streaming are on the rise. To protect your investment, a comprehensive anti-piracy strategy is essential.
4. Offering a poor user experience
When launching a new OTT service, operators often find themselves competing with established global SVOD (Subscription Video on Demand) giants like Netflix, Disney+, and Amazon Prime Video. These industry leaders have meticulously crafted user experiences that efficiently connect customers with content. They employ personal recommendations, outstanding user interface design, and provide seamless support across various platforms.
The good news is that you don’t need to invest the same level of research and development (R&D) budget to create a similar experience. Ready-made solutions are available off the shelf, such as the one we offer. However, the challenge is that your customers will expect a similar level of quality and convenience.
This customer-centric approach extends throughout your organization, including customer service. User experience is not limited to the interaction with a screen but encompasses all interactions with your company, whether it’s an email to technical support, an account inquiry, a request on social media, or any other form of contact.
Additionally, there are certain barriers to entry that must be addressed. Making it easy for people to sign up is crucial. Long contracts, hefty fees, and limited payment options can deter potential subscribers and hinder your ability to thrive in the market.
5. Catching a bad wave
Navigating the OTT (Over-The-Top) market is akin to surfing in the ocean—waves constantly ebb and flow, and not every wave carries you smoothly to your destination. The industry is in a state of perpetual change.
For instance, when this piece was originally written in May 2019, Transactional VOD (TVOD) was seen as the next significant trend in the industry. However, the subscription model consistently outperformed it. In 2021, the impact of the COVID-19 pandemic reshaped the landscape, with TVOD becoming a potent tool for Hollywood film studios trying to recover revenue during cinema closures.
Today, we can confidently discuss the rise of AVOD (Ad-Supported Video on Demand) and FAST (Free Ad-Supported Streaming TV) services. Many operators are now adopting a tiered approach, offering everything from ad-supported and free content to premium SVOD (Subscription Video on Demand) and multiple levels in between.
The dynamic nature of the industry is illustrated by the evolving trends. Services targeting the 3D and VR markets have faltered, while those exploring esports have experienced rapid growth. Predicting the future of the OTT market is akin to playing the stock market—potentially rewarding, but fraught with risks and uncertainties.
This is an internal problem, but no less of an issue because of that. Because some companies have made successful investments in OTT operations, it doesn’t necessarily follow that all will. Nor, indeed, that a company will be as successful and show returns as quickly as its investors want. Netflix is just one company whose share price is still incredibly exposed to shifts in subscriber numbers growth, with any quarter that underperforms compared to analysts’ expectations seeing it punished in the market.
The long and the short of it is that companies can achieve success in subscriber numbers and even turn a profit but still be killed off because the internal expectation was set so much higher.
Solving the common OTT challenges
The potential offered by OTT solutions is immense, but it’s also an increasingly competitive marketplace where companies must establish the essential foundations before launching their services. Some solutions are technical in nature, such as leveraging the power of the cloud and utilizing data analytics. Others revolve around sound business practices that are relevant to any industry.
OTT is not a guaranteed path to instant riches. While there is money to be made and audiences to be reached, success requires more than just introducing a product and expecting profits and viewers to pour in. A solid plan is essential, involving the delivery of compelling content at the right price, and then giving the product time to grow and scale. Even after an initial burst of success, the period leading to sustained, long-term growth can be a nervous one for all involved, and ongoing diligence is required.
Conclusion
OTT television services provide many functions and benefits for both consumers and businesses in the current digital era. As a leading provider of OTT app and service in Vietnam, Thu Do Multimedia is confident in our ability to provide the most modern and advanced online services to consumers.
Think back to the last time you were completely engrossed in an OTT movie or series. Chances are, stunning visuals played a major role in captivating you, transporting you to another world, and leaving a lasting impression. But behind that seamless experience lies a hidden battle: balancing breathtaking visuals with robust security and smooth performance.
Here’s the truth: in the fiercely competitive OTT landscape, high-quality visuals aren’t enough. Piracy, unauthorized distribution, and performance issues threaten content creators, platforms, and ultimately, the viewer experience. This is where Sigma DRM, Thudo Multimedia’s innovative solution, enters the scene, acting as your guardian of visual security.
Why are visuals so crucial for OTT success?
The best OTT Platforms
Immersion & Engagement: Breathtaking visuals create a deeper emotional connection, keeping viewers glued to their screens.
Brand Image: High-quality content screams professionalism and reinforces brand recognition, setting you apart from the competition.
The Balancing Act: Quality vs. Security & Performance
The Balancing Act: Quality vs. Security & Performance
Transformed content consumption, offering 4K and HDR visuals for an enhanced viewing experience. However, these high-quality formats come with key challenges:
Security Risks: The large file sizes of 4K and HDR content make them vulnerable to piracy, threatening intellectual property and revenue streams. Employ advanced security measures like encryption, DRM, and watermarking to protect their content from unauthorized distribution.
Performance Issues: Streaming high-definition content can lead to slow loading times and buffering, which disrupt the viewer experience. This can frustrate users, causing them to abandon streams. To mitigate this, need to optimize content delivery with CDNs and adaptive bitrate streaming, ensuring smooth playback across different devices and network conditions.
In balancing quality, security, and performance, address these challenges to deliver a seamless and protected viewing experience.
Introducing Sigma DRM: Your OTT Security Superhero
Imagine a world where you can deliver stunning visuals without worrying about piracy or performance issues. Sigma DRM makes that dream a reality with its comprehensive features:
Fort Knox-Level Security: Encrypted content delivery ensures authorized access only, preventing unauthorized distribution and piracy.
Granular Control: Set permissions for viewing, downloading, and sharing content based on user roles and subscription tiers.
Seamless Integration: Integrates seamlessly with existing platforms and workflows for a smooth user experience.
Content Creators: With advanced security measures like encryption and DRM, content creators can focus on producing high-quality work without the worry of piracy, knowing their intellectual property and revenue are protected.
OTT Platforms: By securing premium content, reduce piracy risks, attract more premium subscribers, and gain a competitive edge. Offering secure, high-quality streaming helps build customer loyalty and boosts profitability.
Viewers: Viewers enjoy seamless, high-definition content with peace of mind, knowing their data is protected and that creators are fairly compensated. This secure experience fosters loyalty and satisfaction with the platform.
Beyond Security: Optimizing Your OTT Experience
Sigma DRM goes beyond just security:
Reduced Content Costs: Secure content translates to reduced piracy and revenue loss, optimizing your content investment.
Improved Viewer Satisfaction: Seamless viewing experiences and a sense of security boost viewer loyalty and satisfaction.
Competitive Advantage: Stand out in the crowded OTT market with secure, high-quality content offerings.
The Future of Secure Visual Storytelling
Sigma DRM stands at the forefront of this evolution
With the rapid advancements in technology such as HDR, 8K resolution, and immersive viewing experiences, the landscape of visual storytelling is evolving at an unprecedented pace. However, as these technologies take center stage, the importance of secure content delivery becomes even more critical.
Sigma DRM stands at the forefront of this evolution, continuously innovating to meet the challenges of tomorrow. Our cutting-edge digital rights management solution is designed to safeguard your valuable visual content, ensuring it remains protected and accessible for the future.
Whether it’s ensuring the integrity of high-definition imagery or securing immersive multimedia experiences, Sigma DRM offers comprehensive protection against piracy and unauthorized distribution. By staying ahead of the curve, we empower content creators and distributors to deliver captivating visual narratives with confidence, knowing that their content is secure in an ever-changing digital landscape.
Don’t let security and performance issues sabotage your OTT success. Unlock the full potential of high-quality visuals with Sigma DRM. Contact us today and experience the difference yourself!
Movie recap is becoming a popular entertainment trend, helping viewers save time but causing producers headaches about lost revenue and copyright infringement. Is recap an opportunity or a threat to the film industry? Discover the impacts and powerful solutions of Thu Do Multimedia to protect creative assets and revenue from films.
Movie reviews only reveal part of the content with many leads and suggestions to introduce and encourage the public to go to the cinema to fully enjoy the work. Reviews carry a personal mark because it is the perspective and subjective feelings of each reviewer.
Meanwhile, movie recaps simply summarize the main content of the movie while ignoring other factors. It is worth mentioning that movie recaps are illegal activities, infringing on the rights of the producer. Because unlike reviews, recap clips reveal all the content with important details that make the audience no longer interested in watching the entire original.
From 120-minute movies to long-running TV series, from Hollywood blockbusters to Bollywood movies,.. All are summarized briefly in clips about 5-10 minutes long.
How to make movie recap content
The worrying reality is that many recap clips are currently disguised as movie reviews, flooding platforms such as YouTube, TikTok, Facebook. Channels such as FC Review, Matcha Review, Phim Ngôn Tình TV, Vua Phim Review, Queen Movies… produce a series of videos that are “false advertising”. It is worth mentioning that this confusion not only misleads movie lovers but also unintentionally turns them into “accomplices” in promoting copyright infringement.
When browsing through some of these movie recap channels, the quality of the content often disappoints viewers. Instead of engaging voices and in-depth analysis like in professional review videos, recap clips only use the monotonous computer voice of “sister Google”. The visuals are sloppily cut and pasted, incoherent, and even boringly repetitive. Not to mention, to increase views, many channels do not hesitate to use cheap headlines, misspell the movie name or blatantly distort the content, completely distorting the meaning of the original work.
Disguised as a review plus poor quality, surprisingly this type of recap clip attracts a lot of views. Recap clips of foreign blockbuster movies such as “The Little Mermaid”, “Lord of the Rings”, “Ant-Man”, “Spider-Man”, “Painted Skin” … often reach the million-view mark.
Emotions of filmmakers
For producers, the trend of disguised movie reviews is no different from pirated or secretly filmed movies, and is even more dangerous because of the cover of movie reviews. Ms. Ngo Thi Bich Hien, Deputy General Director of BHD Film Studio, was indignant that this is a form of copyright infringement, causing serious loss of revenue for filmmakers. With the rapid development of technology, today’s movies are not only shown in theaters but also on copyrighted and paid online movie platforms such as Film Plus, Danet, Netflix, K+, etc.
Discussing this issue, Associate Professor Dr. Hoang Cam Giang, Head of the Department of Art Studies, University of Social Sciences and Humanities, Vietnam National University, Hanoi said: “The act of reviewing movies in disguise (recap movies) is seriously infringing on the copyright of the original ideas and content of the movie. In the era of “fast consumption”, the public likes short videos, quick entertainment. Where there is demand, there is supply, so there are people who do disguised movie reviews, summarizing the content of the movie in a few minutes.”
Why Movie Recaps Are “Exploding”
The trend of recaping movies is not a coincidence, it has become a popular phenomenon on social networks and video platforms. Here are the main reasons why this form of entertainment is spreading more and more strongly:
– Viewers save time
Young people think that watching movie recaps saves time
In modern life, time is a precious commodity. Many people do not have the patience or time to watch a full hour-long movie. Movie recaps, which last from a few minutes to under 10 minutes, give viewers a quick overview of the movie without having to follow every detail. This is especially suitable for people who want to quickly update on the highlights of the movie without committing too much time.
– Social media platforms and YouTube drive virality
Social media algorithms favor short-form content
Platforms like YouTube, Facebook, TikTok, and Instagram have become fertile ground for recap content to thrive. The algorithms of these platforms prioritize short, highly interactive content that appeals to a wide range of audiences. An engaging recap video not only attracts millions of views but is also easily shared, creating a strong viral effect.
– Meet the needs of young people to watch “fast content”
Young people today tend to prefer short, concise content, suitable for a fast-paced and multi-tasking lifestyle. Movie recaps are an ideal choice, helping them grasp the main content of the movie without spending too much time or effort. Moreover, with vivid, humorous summary content or a new perspective, movie recaps not only provide information but also become an independent form of entertainment.
Young actor Chinh Do shared that most of the audience of movie summary clips are students, especially in remote provinces or rural areas, where conditions to go to the cinema are limited. Many people choose to watch recaps because of convenience or because they are lazy to go to the cinema, especially for those in the city. Just spending an hour, they have grasped the content of many famous movies and can easily “chat” like a true movie lover.
The above factors have created a special attraction for the movie recap trend, turning it into a highly influential digital cultural phenomenon in today’s technological age.
2. Negative impacts of film recaps on the film industry
Movie recap problem becomes stronger, spreading across multiple channels
Movie recaps, although meeting the audience’s need for quick entertainment, have brought many negative consequences to the film industry. Here are three prominent impacts:
Reduced box office revenue
Movie recaps have unintentionally become an alternative, causing many people to no longer be interested in going to the cinema or subscribing to watch movies on mainstream platforms. In particular, with movies whose plots depend on surprise elements or plot twists, viewers often feel that it is not necessary to follow the entire work when they already know the content through recaps. This directly affects revenue, reducing the appeal of movies right from the release stage.
Copyright infringement
Most recap videos use original clips without the consent or permission of the producer. This leads to increasingly serious copyright infringement. Furthermore, the content of “plagiarism” is widely posted on platforms such as YouTube, TikTok, and Facebook, causing financial damage and diminishing the brand value of filmmakers.
Reducing the artistic value of the film
A film is an elaborate combination of content, acting, sound and image, aiming to bring a complete emotional experience to the audience. However, film recap videos often cut and summarize the content in a few minutes, causing viewers to ignore the artistic depth, acting value and message of the film. This not only distorts the image of the work but also loses the creative efforts of the production team.
Film recap clips only satisfy the audience’s temporary curiosity and do not meet the need to enjoy cinema. Director Vu Ngoc Phuong said: Watching a complete movie is a journey to enjoy the beauty in every image, sound, acting, camera angle, etc. that the director and the crew tried to create.
A few minutes of watching a movie summary is no different than holding a book and only reading the table of contents.
Destroying creative passion
Revealing important details in a film not only reduces its appeal but also makes filmmakers lose confidence and motivation to invest in new projects. Many producers worry that they will not be able to recover their investment if the audience already knows the content through movie recap.
These impacts not only cause economic damage but also weaken the sustainable development of the film industry. Requiring filmmakers and the community to have timely solutions to protect creative values.
3. Solution to protect author’s assets from film Recap
Sigma Multi DRM technology solution
Sigma-Multi-DRM
Introducing Sigma Multi DRM: Sigma Multi DRM is an advanced digital content protection solution (Digital Rights Management – DRM), developed to prevent copyright infringement of movies and other digital content products. This solution helps protect the intellectual property of film producers and organizations providing digital content distribution services.
How Sigma Multi DRM Helps Movie Producers
Anti-piracy and Anti-distribution
Sigma Multi DRM uses powerful encryption technology to protect movie content, helping to prevent unauthorized copying or distribution of content.
Movie data will be encrypted and can only be decrypted on legitimate devices or applications, helping to protect against copyright infringement.
Easy integration with distribution platforms
The solution is capable of easily integrating with popular distribution platforms such as Netflix, YouTube, Amazon Prime, etc., helping to protect content even when released on streaming services.
Producers do not need to worry about their content being illegally distributed or copied on these platforms.
Smart copyright management
Sigma Multi DRM provides an effective copyright monitoring and detection system, helping producers detect infringements immediately.
It will be very difficult for hackers to secretly film or steal the business’s Sigma DRM-protected video. Eliminate the case where they cut from the main video to smaller videos to recap on social networks.
Images in the movie encoded with Sigma DRM cannot be captured or recorded to replace the character’s “voice”. That helps businesses and organizations protect and manage the vivid images of the movie.
The system monitors and reports copyright infringement actions, thereby helping producers take timely and quick measures.
Sigma Multi DRM is certified by Cartesian – one of the world’s leading technology solution certification places. Thu Do Multimedia is 1 of 6 Asian businesses to be granted Cartesian certification for the Sigma Multi DRM solution. This is a great pride for us. That proves that our solution is reputable, quality and can help businesses, film production and distribution organizations to strongly protect copyright and manage control rights effectively.
Cartesian Security Audit – Thu Do Multimedia
Conclusion
Cinema is a luxury industry, requiring a complex and expensive production process, demonstrating the creative efforts of an entire team. Therefore, the value and image of the film need to be respected and kept intact, preventing distortion and subversion such as movie recap. To do that, the Sigma Multi DRM solution of Thu Do Multimedia is the top choice to “end this problem”. Contact us now for the fastest support and answers to all questions.
If businesses and television organizations are looking for a solution that ensures a stable, high-quality Video streaming experience for the audience. Sigma Media Server from Thu Do Multimedia is the choice not to be missed. This is the optimal solution to enhance the power of content transmission, bringing a smoother and more vivid broadcasting experience than ever. Let’s explore the details in this article!
Overview of Video Streaming
What is video streaming?
Video streaming is a technology that allows users to watch online videos without having to download the entire content first. Instead, the video data is continuously transmitted from the server to the user’s device over the Internet. This technology has become an important part of modern digital content consumption.
When a user starts watching a video, the data is downloaded in small pieces (called packets) and played immediately. This reduces waiting time and viewer experience.
Types of Video Streaming
On-demand Streaming: Users can choose content to watch at any time, such as Netflix or YouTube.
Live Streaming: Content that is broadcast live, such as sporting events or TV shows.
Game Streaming: Players can participate in online games without having to download the entire game data.
To stream video, you need:
Internet connection: Minimum speed of about 2 Mbps for SD quality video and 5 to 9 Mbps for HD or 4K13.
Streaming device: Computer, smartphone or streaming device like Chromecast.
Streaming protocol: Use protocols like RTMP, HLS or MPEG-DASH to ensure data is transmitted efficiently and continuously.
Video Streaming: Great Opportunities and Not Small Challenges
Fierce Competition Between Video Streaming Broadcasters
Entertainment has always been a prominent and strongly developing industry in all countries, whether it is officially producing movies or buying copyrights. Entertainment videos are always products that are widely accepted by users. In the digital age, video streaming is being utilized, improved and developed more strongly than ever.
The online video platform market is predicted to grow at a CAGR of 13.23%, from 848.78 million USD to 1,804.16 million USD in the next 5 years, showing the increasing demand for this service.
E-commerce livestream:
The trend of livestreaming is becoming an important tool in marketing and sales, allowing consumers to shop directly during broadcasts. This not only creates a seamless shopping experience but also enhances the interaction between sellers and customers.
The popularity of smartphones:
The increasing use of smartphones has promoted the ability to watch live videos anytime, anywhere. This makes streaming more convenient and accessible to a wider audience.
The need for rich content:
Modern consumers tend to prioritize watching videos over reading text content. According to statistics, 4/5 users prefer watching videos over other forms of content. This shows that video streaming is not only a trend but also an essential part of the way content is consumed today.
Facing challenges in Video Streaming technology
In the entertainment industry, providing a smooth and enjoyable experience to users is a big goal but comes with many small challenges. With the increase in the demand for watching videos, streaming platforms face the challenge of improving the quality of their products and services.
In the journey to bring optimal and superior experiences to customers, businesses encounter many difficulties and concerns:
Loading speed and latency in content transmission
One of the biggest challenges in video streaming is ensuring fast loading speed and low latency, especially when users are in different geographical locations. High latency and slow loading speed can lead to stuttering, lag, or long loading times, making viewers easily skip or disconnect.
Watching the same football match, but the neighbor’s house “cheers at the unexpected tweed shot into the net” while your house is waiting anxiously without understanding what happened. Those are two different experiences of latency, one side is low latency and the other side is high latency. Don’t let customers always be “behind” when enjoying their favorite programs. This way, broadcasters are likely to lose revenue.
How to insert ads effectively
Insert continuous ads on broadcast channels
Many video streaming platforms integrate ads to generate revenue, however, inserting ads in a non-smooth manner makes it easy for viewers to skip out. That makes businesses not have much advertising revenue on their products.
Today, the trend of inserting ads has completely changed, no longer manual as before. Customers can hardly skip ads when watching videos but need to watch the full ad. This is a new technology that many businesses have not updated.
Live streaming quality
With live streaming events, maintaining high and stable quality is extremely necessary. Transmission problems or poor image quality during live streaming can lose the authenticity and appeal of the event, leaving a bad impression on the audience. This is a big challenge for sports events, music, or online seminars.
Many event organizers experience live streaming crashes while streaming among thousands or millions of viewers. Especially for game show live streams, when a large number of fans access the live system, the system is overloaded and the live crashes. That is an incident, but mainly a challenge that businesses need to anticipate. To have a solution for the next live.
When the business has completed the product, transmitting the video to viewers is even more important. Because this is the final stage in the revenue journey. Businesses need to find a comprehensive strategic partner to have the best solution in transmitting video streaming.
Key solutions to optimize video streaming performance
When talking about the challenges in video streaming technology, there are many problems that Thu Do Multimedia can solve with its solutions.
Sigma CDN solution
Optimize the speed of content delivery through a powerful content delivery network. Helps minimize latency and ensures stable loading speed even when the number of visitors increases. This is extremely important in retaining viewers and improving satisfaction.
There are many CDN distributors in the world, but Thu Do Multimedia uses modern technology. Allows easy detection and automatic and extremely fast conversion of CDN sources. Makes the video smooth every millimeter.
SSAI solution (Server-Side Ad Insertion)
Sigma SSAI solution
Seamless ad insertion technology is a breakthrough, when viewers need to wait for the end of the ad to be able to continue watching. It is not easy to skip ads like before.
The technology we use turns the ad into a movie video format. Even if you use full ad skipping software, you cannot detect and skip it immediately.
With that technology, businesses can increase the time customers pay attention to the ad and keep customers on their channel longer. Helps increase advertising revenue for businesses.
On today’s Youtube channels, inserting ads continuously becomes popular. Viewers are also more willing to accept ads than before.
Media Live solution
Supports live streaming with low latency and ensures stable quality. This is essential for large events such as sports, concerts, or online seminars, helping to provide a smooth and vivid experience for viewers.
When applying Media Live, organizers can broadcast live with high quality without blocking the connection. Viewers can watch the performance with sharp images without having to wait for loading or experiencing lag.
Businesses can easily handle Live in real time, control the entire Live process and allow their own playback.
Media Video Solution
Thu Do Multimedia processes and optimizes video capacity, helping to balance image quality and bandwidth usage. This is very important for service providers who want to reduce data load but still maintain the best experience.
When videos are optimized in terms of capacity, streaming platforms can reduce the data traffic required for each viewer. This saves network resources and helps serve a large number of users at the same time without causing bandwidth congestion.
Imagine the capacity of a 2-hour movie with full HD resolution can weigh up to 4GB. When using Media Video, the movie capacity can be reduced to 1.5 – 2GB without significantly reducing image quality. This helps save significant resources for the storage space of the business.
Sigma LRM Solution
Sigma LRM (Linear Right Management) allows broadcast service providers to easily and effectively manage channel content. Thereby helping to create a seamless and professional viewing experience for the audience.
In addition, it helps to organize broadcast schedules easily, quickly and conveniently by inserting live signals. It is possible to insert, delete or rearrange broadcast schedules on each channel.
Above are some effective solutions from Thu Do Multimedia to handle the difficulties that Video Streaming broadcasting businesses often encounter. It helps businesses “break” fierce challenges and return to the rating race more smoothly.
Sigma Media Server: An All-in-One Platform for Optimizing Video Streaming
What is Sigma Media Server?
Sigma Media Server is a comprehensive integrated platform that provides optimal solutions for video streaming. From content distribution, advertising management, to live streaming and video-on-demand distribution.
Designed to support the diverse needs of the broadcasting industry. Sigma Media Server helps service providers improve performance and manage video content effectively, providing users with the smoothest and highest quality experience. Businesses do not need to spend time searching for each solution for their content. Here, we have a full range of effective, all-in-one solutions for businesses to choose from. Summary of Thu Do Multimedia’s solutions such as Sigma CDN, SSAI, LRM, Media Video, Media Live,..
The task of businesses is to choose the solutions that suit their needs on our Sigma Media Server platform.
Sigma Media Server Comprehensive Solution Distribution
Sigma Media Server for sale on Huawei
Sigma Media Server solution is currently available on two leading e-commerce platforms in the technology field: Huawei and Alibaba. Distribution on these two prestigious platforms allows businesses to easily access and experience Sigma Media Server, while ensuring outstanding performance and reliability.
Sigma Media Server for sale on Alibaba e-commerce platform
With the extensive server system of Huawei Cloud and Alibaba Cloud, Sigma Media Server takes full advantage of the powerful storage infrastructure and stable bandwidth. Providing the ability to distribute and store video content for businesses on a global scale, optimizing the user experience to the maximum.
Do businesses want to experience our Sigma Media solution right away? Thu Do Multimedia provides a free experience of the Livestream feature for the internal network on the platform. The livestream system is free but brings a comprehensive experience with breakthrough advantages. Businesses can:
Livestream directly on the platform and share the livestream link to their favorite users
Integrate professional tools and effects from various sources to enhance the quality of content before broadcasting.
Livestream from pre-edited videos
Livestream on multiple platforms at the same time such as Facebook, Youtube, …
Support expanding e-commerce presence, increasing sales
There are countless outstanding and extremely useful features to experience Livestream directly on Sigma Media Server. Experience it right here!
Conclusion: Thu Do Multimedia’s Sigma Media Server solution helps improve online video streaming performance for businesses and television organizations. Bringing a smoother, more vivid and faster broadcasting experience than ever before. Now, businesses can easily access and deploy Sigma Media directly on leading e-commerce platforms such as Huawei and Alibaba. Deploy Sigma Media Server today to optimize streaming performance and connect more strongly with your audience!
The demand for online learning is increasing, OTT education is not just a temporary solution but has become an indispensable part of the global education ecosystem. So what exactly is OTT in education and how does it work? Let’s explore these interesting aspects with Thu Do Multimedia in the article below.
Understanding OTT Education
OTT education for children
OTT education, also known as “Over The Top” in the education sector, refers to the delivery of educational content over the Internet without going through traditional platforms such as schools or training centers.
OTT education uses Internet technology to deliver learning content, including videos, online materials, and learning applications. This allows users to access courses, lectures, and learning resources anywhere and anytime they have an Internet connection.
Outstanding features of modern OTT education
OTT education, also known as online education, has many outstanding features that help improve the learning experience for learners.
Flexibility
OTT education brings outstanding flexibility to learners and educational institutions. With OTT solutions, learners can access teaching content anytime, anywhere with just an internet connection. This is especially useful for businesses that need to train staff in many different locations or schools that want to provide remote classes.
This is a great advantage for modern life and international integration, people often have to do many different jobs at the same time, learning through OTT helps learners be proactive in the learning process and master their own knowledge and skills quickly. An office worker who goes to work for 8 hours, when he comes home, he can still take an in-depth online Marketing course on Coursera at 9pm, this is a prominent feature that a traditional educational platform can hardly flexibly meet.
Customers can study anywhere they like
Students can participate in educational OTT anywhere, study at school, and combine dual degrees on the OTT platform flexibly and conveniently while still achieving a certificate of a prestigious course, giving students many opportunities to explore the treasure trove of knowledge.
Diverse content
One of the biggest advantages of educational OTT is its rich, diverse content, suitable for all ages and learning needs. OTT can provide from traditional lectures, videos, documents, seminars to interactive courses and periodic tests.
Enterprises and educational organizations can build an integrated learning system with many different types of content, helping learners absorb knowledge more intuitively and deeply. Diverse content not only attracts learners but also helps maintain learning motivation and increase teaching effectiveness.
Because each learner will have an effective way of absorbing knowledge in different forms of presentation, that is an advantage when choosing the right online courses. Learners can listen to lectures through online video lectures, and easily re-read ebook documents or watch videos when they need to find information again.
The means of recording lectures by teachers or the learning means of students all use technology, thanks to which both sides can easily access each other. Nowadays, learning and teaching equipment are very modern, so students can quickly participate in online courses.
Fully equipped with modern learning equipment for educational OTT
Educational OTT uses advanced technologies such as artificial intelligence (AI), big data (Big Data) and machine learning (Machine Learning), helping to personalize the learning experience. Features such as recommending suitable content, analyzing learning progress and providing improvement suggestions help learners and organizations easily optimize the training process.
Not only that, with a high security system, educational OTT also ensures information security and user privacy. These technologies make educational OTT a powerful tool, not only providing content but also supporting monitoring and evaluating learning effectiveness for both learners and organizations.
It is the development of modern technology that has created a shift to educational OTT, which is considered a revolution, completely changing people’s perception, behavior and learning habits. Helping people easily access information, intuitive and proactive knowledge in the new era of 2024.
Benefits of OTT Education over Traditional Education – Differences that Create a Digital Education Revolution
Save Time and Costs
OTT Education helps businesses and educational institutions significantly reduce operating costs and training time compared to traditional education. With the OTT platform, there is no need to invest in expensive facilities or printed materials; instead, all teaching content is digitized and transmitted over the internet.
This not only saves costs on infrastructure and materials, but also reduces travel time for both learners and lecturers. This can reduce training time by up to 40% compared to traditional methods. Learners can easily access lectures right from their personal devices, optimizing learning time while still achieving the expected results.
Increased Accessibility
OTT Education allows organizations to expand their training scope without being limited by geography. Learners from anywhere can take online courses, as long as there is an internet connection.
This is especially beneficial for businesses with many branches in different regions or educational institutions that want to reach students in remote areas. The wide accessibility of OTT helps bring equitable learning opportunities, improve knowledge for all subjects, contributing to building a high-quality human resource team.
Without connection technology, it is difficult for a lecturer to create a specialized course and deliver it to hundreds or thousands of students nationwide. OTT education allows for multilingual, multi-platform, multi-national, multi-personal connection. What traditional education costs a lot of money, such as tuition, airfare, living expenses, etc., so that a student from another country can study abroad.
Higher Interaction
Compared to traditional learning methods, educational OTTs often provide higher interactivity thanks to advanced technologies such as video calls, online chats and virtual whiteboards.
Learners can easily ask questions, discuss and share ideas during the learning process, creating a vibrant and dynamic learning environment.
Businesses and educational institutions can also design courses with interactive content, tests or gamification to increase learner participation and engagement. This interactivity helps improve training efficiency, ensuring that learners acquire knowledge proactively and creatively.
In the traditional way, teachers need detailed notebooks for each student such as lesson books, student handbooks, transcript books, etc. And with the support of class monitors, deputy class monitors, red flags, etc. to closely monitor the learning situation of students in the class. Is it complicated, confusing and time-consuming?
One of the outstanding benefits of OTT education compared to traditional education is the ability to track learning progress through analytics and reporting tools. Modern OTT systems provide dashboards that help lecturers and businesses easily monitor the learning process of each individual, from study time, number of completed assignments to scores.
This information helps organizations have a comprehensive view of training effectiveness, quickly adjust teaching content and methods if necessary, thereby ensuring that learners achieve learning goals and develop to their full potential.
The above benefits not only help educational institutions and businesses save resources but also improve training efficiency comprehensively. OTT education solutions have become an ideal choice for organizations that want to optimize the learning process and meet diverse training needs in the current digital transformation context.
Potential areas of OTT education
Although it is online education, there are many potential areas where businesses can deploy the OTT education model.
Corporate training
Building courses for office staff
OTT education is an ideal tool for businesses that need to train employees on professional skills, work processes or other important knowledge. With OTT, businesses can build online courses that are tailored to the specific work of each department, allowing employees to access learning materials at any time. This not only optimizes costs but also ensures that employees in different areas receive uniform and consistent knowledge.
General and higher education
OTT education is also very useful in the formal education sector, from primary to university. Schools and universities can use OTT to provide online lectures, rich learning materials and interactive exercises. In particular, this form of learning is suitable for distance learning courses or blended education programs, helping students and students to be more flexible in their learning, while also making it easier for teachers to manage and evaluate their learning progress.
Vocational skills training
OTT education is an effective solution to provide short-term courses on vocational skills such as information technology, graphic design, project management, digital marketing, and many other soft skills. This helps individuals and businesses easily improve their expertise and keep up with new trends in the industry.
Medical and health training
Edtech in training medical professionals
In the medical field, OTT education can provide training and knowledge updates for doctors, nurses and medical professionals. This is an ideal means for distance training on new techniques, treatments or hospital management.
Sports and health training
Training centers or individuals can provide training videos, nutrition advice and training plans to users through OTT platforms. Learners can track their own training progress and adjust their training regimen to suit their physical condition and personal goals, creating a more positive and autonomous learning experience. This is a prominent business model in modern times, when people are looking for a healthy lifestyle, online sports training is welcomed by many students.
Life skills training and personal development
In the field of life skills, educational OTT serves as an ideal platform to popularize personal development courses such as time management, communication, leadership skills and creative thinking. These courses help learners improve important soft skills and enhance their quality of life.
Start your OTT education streaming journey
2025 is the golden time for you to decide to launch your business’s online course, because this is the time when customers have been educated about the importance and necessity of participating in OTT education, so they will easily and quickly make a decision to buy the course.
Take the first steps of your business and discover the interesting things in OTT education.
Thu Do Multimedia – the world’s leading provider of comprehensive OTT solutions, will help businesses build a professional educational video platform, monetize and sell online courses intelligently right from the start.
1. Build a custom streaming platform for your business
Thu Do Multimedia offers a solution to build a custom OTT education streaming platform, meeting the specific requirements of each organization. Not only providing streaming technology, Thu Do Multimedia supports flexible OTT platform design according to training goals, brand style and scale of use.
With more than 10 years of experience developing VTVcab on television platform, creating hundreds of thousands of unique and vivid football, film, advertising designs, etc., it will certainly create authentic, inspiring and exciting lectures for the business’s students.
Thanks to that, businesses and educational institutions can easily create a unified online learning ecosystem, suitable for the desired user experience and optimize their teaching process.
2. Seamless, uninterrupted video playback
Thu Do Multimedia is committed to providing a stable and high-quality video playback experience, regardless of where the user is or what device they use. The optimal streaming system helps learners easily access learning content anytime, anywhere, ensuring the learning process is not interrupted.
After receiving the completed long video from the customer, Thu Do Multimedia will apply the Sigma Transcodersolution to process and divide the content into micro-segments.
With this technique, the video is optimized for smooth streaming every second, ensuring a seamless experience for viewers even when there are changes in bandwidth or network conditions.
Sigma Transcoder technology helps maintain stable image and sound quality, just like how Sunsilk brings smooth hair, Sigma Transcoder ensures that the business video is transmitted smoothly and attracts viewers from start to finish.
3. Ensure the copyright of educational OTT is protected
When cooperating with Thu Do Multimedia, educational institutions can be completely assured of content ownership. Thu Do Multimedia ensures lifetime ownership of all documents and courses developed on the OTT platform, protecting the organization’s intellectual property and helping to maintain the exclusivity of teaching content. Sigma DRM solution is a leading solution of Thu Do Multimedia, we have achieved Cartesian certification – the world’s leading certification for copyright protection. We are one of 20 global enterprises that own this prestigious certification.
Sigma- Multi- DRM-dat-chung-chi-Catersian
When deploying Sigma DRM solution, businesses will be able to fully manage educational OTT courses, businesses can grant rights, allow customization. Allow to limit study time, limit students’ sharing rights outside, limit login accounts or learning devices, etc. All help businesses easily manage “digital assets” in the era of widespread copyright infringement.
This is an important advantage for a content management system (CMS) that is designed to be user-friendly and easy to use for system administrators. Thanks to this CMS, administrators can easily upload, edit, organize, and categorize teaching content with just a few steps.
The intuitive interface and powerful management tools save time and simplify the control of learning materials, thereby enhancing the online teaching experience.
5. Real-time video analytics
With a real-time video analytics system, Thu Do Multimedia helps organizations accurately track metrics such as viewing rates, interaction duration, and most popular content sections.
As a result, instructors and administrators can easily grasp the level of participation and effectiveness of each course, and adjust the content if necessary to optimize the learner experience. These analytical reports provide a comprehensive view, helping organizations easily monitor and improve teaching quality.
Now, with our powerful support, businesses can easily start the journey of designing their own leading educational OTT courses, to develop and soon launch on the market. Thu Do Multimedia will gradually plan a long-term strategy for businesses to develop in the field of online course business, the business’s job is to create quality lectures to meet the missing learning needs of students.
Conclusion:
OTT education is an extremely promising industry in the digital age. Let’s conquer this open road with Thu Do Multimedia with extremely necessary solutions for OTT education. Capture the trend of revolutionizing education. Contact us for more detailed advice on OTT solutions now!
Recent Comments