Sigma DRM and Protecting India’s Digital Heritage: Towards Sustainable Development

by Thu Đo Multimedia | Nov 1, 2024 | AI News, DRM, News, Sigma DRM

Miss Grand India Rachel Gupta’s victory is not only a matter of national pride but also highlights the importance of digital copyright protection in preserving India’s cultural heritage. Why is that? Let’s find out with Thu Do Multimedia!

Who is Rachel Gupta?

Rachel Gupta has become Miss Grand International 2024, marking an important milestone for India. Before Rachel Gupta, there were many beauty queens participating in international beauty pageants, but her victory at MGI is an outstanding achievement, making her the first Indian beauty queen to achieve this international crown.

On a personal level, Rachel Gupta is a famous model, a film actress and also a successful businesswoman. In acting, she is best known for the film “Kahani Rubberband Ki”.

India is statistically the country with the most copyright infringement in the world. Indian digital content is always pirated and other films are also consumed widely in India. This is a problem related to the culture and beauty of India, so surely the government, producers, directors, actors, etc. all want to find solutions and come up with appropriate policies to reduce this problem in order to protect India’s digital heritage.

The role of Miss Grand India 2024 Rachel Gupta in Elevating Indian Culture

Rachel Gupta – Representative of Indian culture

The victory of a beauty queen in the international arena is not simply a personal victory, but she represents an entire country, a strong voice for the diverse culture of the country.

Through her role, Rachel contributes to promoting artistic values, cultural beauty from costumes, music, cinema, cuisine, to the lifestyle of India, helping international friends have a deeper insight into a rich culture. Since then, India’s image has not only been affirmed in the field of beauty but also elevated in the world of global entertainment and media.

Rachel’s role is a living testament to how an individual can convey and spread national cultural pride, while at the same time arousing awareness to protect the precious traditional values of India.

Indian Culture – Bollywood Films

Bollywood is an important part of Indian culture, featuring music, dance and rich stories. Bollywood not only reflects social life but also brings unique entertainment experiences to the audience.

The globally famous film Dangal (2016) tells the true story of Mahavir who trained his two daughters to become excellent wrestlers.

Revenue of more than 50 million USD after only three weeks of release, becoming one of the highest-grossing films of all time in India

However, along with popularity comes the “stealing” of sophisticated hackers and free distribution outside of mainstream channels.

Bollywood has become a global brand, contributing to the promotion of Indian culture. Thanks to Bollywood films, audiences know about cultures such as eating with hands, headscarves, widows, traditional dishes, etc., which are very impressive to international friends.

Outstanding features of Bollywood films

Spectacular singing and dancing
Bollywood films often have brilliant dancing and singing scenes, which are an indispensable part of the plot. These performances are not only for entertainment but also help characters express their deep emotions and desires without dialogue.
Diverse film genres
Bollywood films often combine many genres such as romance, comedy, action and tragedy in the same film, creating rich and attractive works. This is known as “masala cinema,” where different elements blend together to create a multidimensional cinematic experience.
Soap Operas
In addition to films, Bollywood also produces soap operas (long-running television series) that revolve around family relationships and romance. These series often run for hundreds of episodes and attract large audiences.
Growth of the Industry
Bollywood is one of the largest film production industries in the world, with the number of films produced annually surpassing that of Hollywood. This shows the strong growth and great potential of Indian cinema.
Celebrities
Many Bollywood actors have become cultural icons not only in India but also around the world, with names like Shah Rukh Khan and Deepika Padukone being widely known.

Digital Piracy in India – Global Top

India is ranked as one of the countries with the highest rate of piracy in the world, with millions of illegal visits to pirated websites every year. According to statistics, in 2020, India was in the top 5 countries for online piracy nationwide, with 5.6 million illegal views.

Number of Visits to Pirate Sites Per Country

It is estimated that the industry loses about 220 billion rupees (equivalent to 2.6 billion USD) each year due to illegal copying and distribution of content. This alarming figure not only shows the level of loss of revenue but also negatively affects the creativity and development capacity of businesses, producers and artists in India.

Cultural content such as movies, music, games, and e-books have become easy to copy, download, and watch on digital platforms, reducing the value of the original product and reducing the attraction of investment in creative products.

Many Indian movies, especially newly released movies, are often spread on unofficial websites and applications immediately after their premiere. Websites such as Fmovies and BestBuy IPTV have been denounced for spreading pirated content, causing great damage to producers. These sites attract millions of users every month, showing the popularity of pirated movies. Not only are Indian movies stolen, but foreign movies are also quickly consumed illegally.

Many social accounts have created channels with “movie summary” content, cutting and pasting content and images to summarize long series, so that viewers can fully understand the content of the movie and therefore have no intention of watching the official movie. This is also considered a form of illegal consumption of films because it is not permitted by the film owner.

Challenges in protecting digital copyright in India

Protecting digital copyright in India is facing many major challenges, making the situation of infringement widespread and difficult to control. Here are some of the major obstacles in protecting digital copyright in India:

Difficulty in law enforcement

Enforcing copyright regulations in India is difficult due to the complex and lengthy legal process. Litigation related to copyright infringement can drag on for years, reducing the incentive for content owners to pursue their rights.

It is not simply a matter of submitting documents, it involves many steps and many legal procedures, which are time-consuming and costly. Small-scale producers do not have enough funds to protect film copyright before the law. However, the compensation does not bring many legitimate benefits to the production business. As a result, pirated movies have become popular.

The cross-border nature of infringement

Many pirated websites often have their servers located overseas, making it more difficult to handle and prevent. These sites often change their domain names frequently to avoid detection and blocking by authorities. This creates a favorable environment for infringement without being bound by local laws.

Lack of copyright awareness

Many users are still not fully aware of the harm caused by copyright infringement. This lack of awareness leads to them easily accessing and sharing infringing content without thinking about the legal consequences.

The age group of 18-25 is the group that commits the most copyright infringement, because this is a group with low income but high entertainment needs. In India, they consider free viewing as a part of cost savings without realizing that they are violating digital copyright, helping bad guys and “stealing the brains” of producers and filmmakers.

Rapid development of technology

Rapid development of technology has created many new channels for content distribution, but at the same time, it has complicated the control and protection of copyright. Social media platforms such as Facebook, YouTube and TikTok have become popular places to share infringing content.

Digital content is distributed through many different social media channels without requiring TV channels, publishers, and social media algorithms are very “open”, so users can easily post copyrighted content on social networks and quickly get likes, comments, shares, reups, etc. spreading across cyberspace with huge speed and volume.

Significant Revenue Loss

According to a report by Media Partners Asia, an estimated 15.5 million users are pirating online video content in India in 2022, resulting in a loss of about $348 million, or 18% of the total legal video industry revenue. If left unchecked, the number of users could rise to 19.5 million by 2027, resulting in a loss of about $456 million.

Piracy not only causes loss of revenue for producers but also affects the government exchequer by reducing the tax revenue from legitimate business activities. This loss also reduces India’s reputation in the eyes of foreign investors, affecting its ability to attract investment in the creative industries.

There is always light at the end of the tunnel…

Sigma DRM – Advanced digital copyright protection solution

Advanced Sigma DRM technology aims to help businesses protect and manage their digital content copyright. Sigma DRM’s solution allows businesses to monitor, protect, and control access to digital content, thereby minimizing the risk of copyright infringement and protecting their intellectual property. This is not a temporary solution, but it is exactly the “golden key” to help businesses plan long-term strategies and open up a “treasure” to exploit legitimate customers.

Thu Do Multimedia has verified the Sigma DRM solution with Cartesian certification – this is the world’s largest copyright protection certification. Therefore, your business can be completely assured of our solution.

Benefits of Sigma DRM in the Indian Entertainment Industry

The application of Sigma DRM technology in the entertainment industry brings many great benefits, helping to protect content and support businesses to increase legal revenue.

Ensure legal distribution and copyright protection

Sigma DRM ensures that digital content is distributed only through legal channels, helping entertainment companies in India protect their copyright and interests. With DRM, the content will be encrypted and can only be unlocked by users with official access, thereby minimizing copyright infringement.

Minimize revenue loss

With DRM technology, companies can minimize revenue loss due to copyright infringement. According to statistics, copyright infringement costs entertainment companies in India billions of dollars every year, and DRM is an effective tool to solve this problem.

Boosting the Entertainment Industry to Achieve Target Revenue

According to forecasts, with the application of DRM technology to copyright management and digital content distribution, the Indian entertainment industry can increase its revenue to reach the target of 5 billion USD per year. DRM solutions not only help reduce legal costs and costs arising from handling copyright infringement but also create trust for investors and customers in a transparent and sustainable business environment.

Choose copyright protection or let it “fall freely”

In actual numbers, the cost of investing in DRM technology is actually not as expensive as businesses think. This cost is only 1/10,000 of the cost of lost revenue due to content being made public on pirated websites.

According to statistics from FICCI and Deloitte, India loses billions of dollars each year from pirated content.

DRM costs are only a small percentage of the revenue at risk of being lost if the content is not protected. Companies can protect their revenue with DRM investment costs many times less than the value lost without protection technology.

Protect long-term revenue

By investing in DRM, businesses not only protect immediate revenue but also create a foundation to protect long-term intellectual property value, helping to maintain competitive position and brand reputation.

Minimize legal costs
When copyright is violated, businesses often face significant legal costs to sue, investigate and handle violations. Investing in Sigma DRM’s DRM solution not only minimizes direct revenue loss but also saves these indirect costs, helping businesses not to spend time and resources on legal procedures.

Which businesses should use DRM

Whether small businesses or large corporations, they should deploy our Sigma DRM solution. Because we have a comprehensive copyright protection solution that can meet all the needs and desires of businesses for their digital products. The investment cost for this solution is not large, it accounts for a very small amount of the revenue loss that businesses have to endure when content is pirated.

Many small film production companies tend to think that their products do not need copyright protection because they think that the reach of their films is limited, or that their popularity is not high enough to be a target for infringement. However, in reality, every creative product, large or small, is at risk of being copied and distributed illegally, and small productions are even more vulnerable to copyright infringement.

When small film production companies invest in copyright protection technology, they are also sending a clear message about their professionalism and seriousness in protecting their intellectual property. This not only creates trust with partners and investors, but also opens up opportunities for development, cooperation and expansion of production scale in the future.

Copyright protection is not only for large businesses but is actually necessary for all production scales, especially small film businesses. Investing in copyright protection solutions from the start will help small businesses protect revenue, maintain reputation, and prepare for future growth opportunities.

The Importance of Digital Heritage Protection in Preserving National Identity

Digital copyright protection is not only an economic measure but also a means to protect and preserve the cultural identity of the country against the increasing situation of copyright infringement. When cultural content is copied and distributed illegally, the cultural value of the product is reduced, and the inherent uniqueness of the digital heritage is lost.

In the context of international integration, digital copyright protection helps maintain the uniqueness and value of domestic cultural products. Films, songs, books and digital documents containing the history, customs, and traditions of a country need to be protected from being copied illegally or losing their uniqueness when integrating with other cultures.

The digital world opens up opportunities for cultural development through digital platforms, but also brings higher risks of copyright infringement. Digital copyright protection is a way to ensure that cultural products retain their value when they are distributed to the public legally, thereby contributing to the sustainable and official dissemination of national cultural values in the international market.

By protecting the copyright of digital cultural and artistic products, India’s digital economy will grow sustainably thanks to the increase in the value of domestic products. As international consumers and audiences access protected digital products, the revenue from the use of official products will increase, thereby helping India’s digital economy grow strongly.

Digital copyright protection alone is not enough…

Currently, CDN infrastructure in India is still limited, unable to meet the growing demand for speed and quality of digital content delivery nationwide. Single CDNs often face challenges such as limited coverage, peak traffic congestion, and lack of optimization to ensure a smooth user experience.

Our Sigma Multi-CDN solution is a necessary step forward, combining the strengths of multiple CDN providers to create a more flexible, robust, and comprehensive content delivery network. By using Multi-CDN, Sigma provides businesses in India with a more stable content delivery solution, automatically switching between CDNs to reduce load, optimize performance, and ensure content reaches users as quickly as possible, regardless of where they are in the country.

There are many great solutions in OTT that businesses can deploy to both protect digital products with Sigma DRM and create multiple passive revenue streams. With over 14 years of experience, working with over 20 domestic and foreign partners, we are your choice, ensuring to bring long-term, sustainable benefits to businesses in the shortest time after implementation.

Cooperate with Thu Do Multimedia to strongly protect the copyright of diverse digital products like the way Miss Grand India 2024 enhances cultural status in the international arena.

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The Holy Power Of CDN In Sports Live Streaming In 2025

by Thu Đo Multimedia | Oct 31, 2024 | News

In the fiercely competitive world of sports streaming, we understand how crucial it is to connect with and keep your audience engaged. The heart of this connection lies in delivering a high-quality streaming experience. For content providers aiming to make a meaningful impact in the digital space, investing in advanced CDN solutions is not just a strategic decision—it’s an act of care towards providing viewers with exceptional streaming moments.

Introduction

The way sports streaming is transforming future CDN strategies is truly impressive. By driving the need for advancements in low latency, high scalability, and robust bandwidth management, these developments ensure seamless, real-time viewing experiences.

It’s inspiring to see how these emerging demands encourage CDN providers to innovate continually, guaranteeing that live sports broadcasts reach global audiences flawlessly.

Discover the Thrill of Sports Streaming

Live sports streaming set themselves apart in CDN requirements due to their unparalleled demand for real-time content delivery at scale.

To truly capture the excitement of a live sporting event or competitive gaming match, it’s crucial to transmit data with virtually no delay. Ultra-low latency isn’t just a nice-to-have; it’s an absolute necessity!

This capability guarantees that viewers can immerse themselves in the action as if they were right there in the moment, free from any disruptive lags or buffering. By ensuring seamless and instantaneous delivery, we preserve the thrill and intensity that make these experiences unforgettable, just like you are at the game!

The challenge intensifies when considering the global audience of such events, which can span millions of viewers across different continents, each expecting a seamless viewing experience. The scalability to accommodate these vast, geographically dispersed audiences without compromising on delivery speed underscores the specialized CDN strategies needed for sports content.

Furthermore, the interactive nature of modern e-sports events, including live chats, instant replays, and viewer polls, adds complexity to the CDN’s task. These interactive features demand the rapid delivery of video content and a two-way communication channel that can handle a massive volume of concurrent data exchanges.

This requirement for high bandwidth and ultra-responsive scalability places sports streaming in their own category, driving CDN providers to innovate beyond traditional content delivery methods.

How are CDNs keeping up with the boom in sports streaming?

To keep pace with the booming popularity of sports streaming, CDNs are undergoing significant transformations. Recognizing the unique demands of live streaming, CDN architectures are being optimized for real-time data transmission, focusing on reducing the distance data travels by expanding the network of edge servers.

This geo-distribution strategy ensures that content is served to each viewer from the nearest possible location, drastically cutting down latency. In addition, adopting advanced caching mechanisms plays a pivotal role in managing the high traffic of live events.

By intelligently caching static segments of live streams and employing sophisticated algorithms to predict viewer demand, it can preload content closer to the viewer, further enhancing the speed of delivery.

On the technological front, integrating machine learning and artificial intelligence within CDN operations marks a leap forward in adaptive content delivery. These technologies allow it to analyze real-time network conditions, viewer behaviors, and content popularity, enabling automatic adjustments in content distribution to mitigate potential performance bottlenecks.

By proactively managing network resources and optimizing routing paths based on predictive analytics, CDNs are setting new standards in delivering the high-stakes, fast-paced content that sports streaming audiences demand.

What Role Does Latency Play in Live Sports Streaming?

Latency – the annoying mosquito!

The Premier League is gearing up, and it’s sizzling hotter than a summer barbecue! Naturally, everyone wants a front-row seat to the action. But just when you thought it was all fun and games, who crashes the party uninvited? LATENCY!

In live sports streaming, latency is the arch-nemesis of viewer satisfaction. The delay between the live event and its digital transmission can significantly diminish the excitement of watching a live game, creating a disconnect between the viewer and the real-time action.

For live sports, a delayed stream can spoil the communal experience of watching a game, as viewers might receive updates from faster sources, such as social media before they see the action unfold on their screens.

Just imagine when there’s a thrilling goal about to happen, and suddenly your TV freezes at that exact moment! How absurd would that be?

Combat against latency in live sports streaming

Content Delivery Networks (CDNs) are employing a range of strategies to address latency and improve the efficiency of content delivery from origin to end-users. These strategies include optimizing physical infrastructure to minimize the number of data hops, implementing TCP/IP optimizations, and using UDP-based protocols for quicker data transmission.

Moreover, the groundbreaking advancements in live streaming technology, like chunked transfer encoding, ignite a new era of immediacy by breaking down live content into smaller, more manageable pieces.

This thrilling innovation slashes the time needed to bring content to eager viewers. These incredible efforts highlight the indispensable role CDNs play in delivering electrifying content, ensuring that live sports and e-sports streaming captivate audiences with the unmatched thrill and excitement that only real-time action can deliver!

How might CDN strategies influence viewer engagement?

CDN strategies profoundly impact viewer engagement sports streaming. The quality of the streaming experience is paramount; viewers demand crystal-clear, high-definition visuals without interruption. A seamless stream directly translates to increased viewer satisfaction, which, in turn, fosters higher engagement rates.

Effective optimization techniques, such as edge computing, where content is processed closer to the end user, play a crucial role in minimizing delays and improving the quality of service. This reduction in latency ensures that viewers can enjoy live events as they unfold without the frustration of buffering or poor video quality, encouraging them to stay engaged for longer period of time.

Moreover, the adaptability of CDNs to handle peak traffic during high-profile sports finals is critical in maintaining uninterrupted service. The ability of a CDN to dynamically scale resources in response to viewer demand ensures that even the most watched events stream flawlessly to audiences worldwide.

This reliability is crucial in building a loyal viewer base and is instrumental in attracting a larger audience.

As CDNs continue to refine their strategies to meet these demands, the direct correlation between CDN performance and viewer engagement becomes increasingly evident, underscoring the importance of advanced CDN solutions in the success of sports streaming platforms.

The Future of Interactive Features in Sports Streaming

The Bright Sky!

As we look towards the future, it’s clear that CDN strategies will increasingly focus on supporting a more interactive and engaging viewer experience in sports streaming. Integrating interactive features such as user-controlled camera angles, holographic replays, and real-time voting or polling mechanisms will transform passive viewing into an active, engaging experience.

These features really pull viewers in and give fans more ways to get involved, making everyone feel like they’re a key part of the action!

CDNs must innovate beyond traditional content delivery methods to accommodate these advanced interactive elements. This includes the development of more agile and flexible content distribution networks capable of managing the increased data load and complexity that comes with interactive features.

Additionally, leveraging edge computing to process interactive elements closer to the viewer will minimize latency, ensuring the interactive features are as responsive as possible. As CDN providers navigate these challenges, the ultimate goal remains to create a rich, dynamic viewing experience that captivates audiences and sets a new standard for sports broadcasts.

Challenges and Solutions in Scaling CDNs for Global Sports Events

Scaling CDNs for global sports events is a formidable challenge, marked by the need to deliver consistent, high-quality streaming to millions of viewers simultaneously.

The key challenge lies in managing the massive spikes in traffic that accompany popular events, which can strain network resources and affect performance. To overcome this, CDN providers increasingly turn to advanced technologies such as AI and machine learning for more intelligent traffic management and predictive scaling.

These technologies enable CDNs to automatically adjust resources in anticipation of viewer demand, ensuring that capacity always matches needs.

Another critical aspect is enhancing data efficiency through better compression algorithms and more sophisticated content delivery protocols, which reduce the amount of data transmitted without compromising quality.

Additionally, forming strategic partnerships with ISPs and local content delivery networks can improve the reach and efficiency of content distribution, particularly in regions with less robust internet infrastructure.

By addressing these challenges with innovative solutions, CDN providers can ensure that global sports events are accessible worldwide, providing a seamless and enjoyable viewing experience that draws viewers closer to the action, no matter where they are.

How Will 5G Technology Influence Future CDN Strategies for Sports Streaming?

The advent of 5G technology is poised to reshape CDN strategies for sports streaming significantly. With 5G’s promise of exponentially higher speeds and drastically reduced latency, the potential for real-time, interactive streaming experiences becomes more achievable.

Higher Resolution – No More Delay!

This technological advancement will enable Content Delivery Networks (CDNs) to provide higher quality video content with minimal delay, closely resembling a live experience.

As 5G networks become more prevalent, CDN architectures are expected to evolve to take advantage of the increased bandwidth and reduced latency. This evolution will support the delivery of 4K, 8K, and even higher video resolutions to both mobile devices and home networks.

VR and AR Stream

Moreover, the advent of 5G technology is truly exciting as it paves the way for immersive viewing experiences like virtual reality (VR) and augmented reality (AR) streams. These innovations demand significant data throughput and ultra-low latency, and 5G rises to the occasion beautifully, offering us a glimpse into a future rich with possibilities.

CDN strategies will need to adapt to support these data-intensive formats, ensuring that content is not only delivered efficiently but also in a manner that maintains the immersive quality of the experience.

This shift towards embracing 5G capabilities will necessitate closer collaboration between CDN providers, content creators, and telecommunications companies, fostering a new ecosystem that enhances how we consume sports content.

Thu Do and our solution – Sigma Multi – CDN

About Sigma Multi – CDN

Have you ever felt like you were waiting forever for a movie website to load? It feels like standing in the middle of a busy road, wanting to move forward but being stuck.

That’s exactly how customers feel when they visit a slow-loading movie website. They will quickly go and look for another website that is faster and smoother.

If you are having the same issues, then don’t be worried. We got you covered!

Our solution, Sigma Multi CDN by Thu Do Multimedia will help your website “run” as fast as a leopard. Forget about being the “rabbit” in the turtle race, because our solution will give your business the best experiences:

Increase Coverage by Area/Geography/ISP

Improve overall service performance

Risk prevention and automatic flow switching

Reduce dependence on CDN providers

Quality management/supplier commitment

Optimize and balance CDN costs

With a globally distributed server network, your content will be distributed to the nearest user, significantly reducing page load time. Your content will be visible in front of the user in just a matter of seconds!

VTVcab ON Success with Sigma Multi CDN

VTV’s OTT platform transformation using Sigma Multi CDN is a testament to the power of effective content delivery. Here’s how they achieved remarkable results:

100% Global Coverage: Ensured their content reached audiences worldwide, even in remote regions.
Expanded Reach: Broadcasted on 6 national, 5 regional, and hundreds of pay TV channels.
Improved User Experience: Delivered faster load times and reduced bounce rates, leading to increased engagement and conversions.

Most of their live sport broadcasting are flawless and attract thousands of views from their audiences, thanks to Sigma Multi – CDN!

Conclusion

The future of CDN strategies is closely intertwined with the growth of sports streaming, driving the need for technological advancements to meet the high expectations of today’s viewers.

As CDNs evolve to address these unique demands, the result will be more engaging, immersive, and seamless streaming experiences for audiences worldwide, cementing the role of live sports and competitive gaming in shaping the digital entertainment landscape.

Unlock the Full Potential of Your Streaming Content with Thu Do Multimedia! Dive into the future of seamless sports streaming experiences with our advanced CDN technology. Sigma Multi CDN delivers your content with lightning-fast speed and impeccable reliability, keeping your audience engaged and connected.

Say goodbye to buffering and hello to high-definition streaming that meets the demands of today’s viewers!

Is Your Current OTT Partner Causing You to Lose Revenue?

by Thu Đo Multimedia | Oct 30, 2024 | News

In the television industry, choosing a strategic partner in the OTT (Over-the-Top) segment and protecting copyright is a decisive factor for the development and success of the business. In-depth cooperation with the wrong partners can lead to many financial risks, reduce competitiveness, and even affect the reputation of the business. Thu Do Multimedia has noted and analyzed the potential limitations of current OTT partners that businesses need to consider carefully.

Below is an overview of the factors leading to lost revenue and solutions to improve your OTT cooperation situation.

1. Revenue Loss Due to Inadequate Cooperation

An ineffective strategic collaborator can cause a business to lose revenue and not achieve the expected revenue. Cooperation needs to come from both sides, exploiting deeply, thoroughly and keeping the commitment between the two sides to work together to hope for long-term development. Below are some partners and businesses that often encounter:

1.1 Slow Service

One of the most obvious signs of choosing an unsuitable OTT partner is the delay in service. The partner’s response time is an important factor affecting the implementation of projects. In the television industry, delays can have serious consequences because the service launch time is often very urgent and requires a fast response speed.

Consequences: Slow response from collaborators not only delays the progress of projects but also causes businesses to lose their competitive advantage. When businesses fail to meet market demand, they are easily surpassed by competitors, and their revenue also decreases significantly. Customers will choose OTT services from competitors with higher speed and reliability, causing businesses to gradually lose their market share.

Service deployment can be careless, rarely late once, but if it happens regularly, businesses really need to review and adjust policies and commitments with partners accordingly.

1.2 High Costs

Another problem that many TV businesses face is unreasonably high service costs from OTT partners. OTT providers often offer attractive initial prices but may then increase service fees when contracts are renewed or services are expanded.

Consequences: High costs, especially when not commensurate with the value received, can make it difficult for businesses to optimize profits. When the cost of investing in OTT services takes up too much of the budget, businesses will lack resources to invest in other areas such as improving content, developing new technology, and building marketing strategies.

This is a factor that businesses need to consider, because high costs lead to having to increase product prices, which makes the average customer not choose a business when the cost is significantly higher than that of competitors. No one likes to pay a higher price in exchange for the same service. Costs directly affect revenue, you have more choices than you think. Therefore, choosing a business with lower costs but equal services is extremely necessary.

1.3 Lack of Flexibility

The lack of flexibility in service provision from collaborators is also one of the reasons why business revenue is affected. Market demand is always changing, and businesses need a partner who can adjust services to suit their new requirements.
Consequences: An inflexible partner will make it difficult for businesses to deploy services that meet market needs in a timely manner. This can lead to lost business opportunities as customers switch to other platforms that offer more diverse and flexible services.

For example, as the number of customers increases, so does the demand for DRM (Digital Rights Management) solutions. However, many businesses are struggling to adapt and evolve their DRM systems to meet the diverse and rapidly changing needs of the market.

Another example is a small online video platform that was attracting a growing number of users. To meet the increased traffic, they deployed a CDN (Content Delivery Network) system. However, this system was designed with a fixed configuration to serve a certain number of users. When the number of users increased suddenly, such as during a large live event, the CDN system could not cope.

Consequences:

Slow video loading speed: Users have to wait a long time for the video to load completely, causing an extremely poor user experience.
Jittery, interrupted video: Due to overload, the video is jerky, interrupted or even unplayable.
Error 502, 503: The CDN server is overloaded, leading to 502 (Bad gateway) or 503 (Service Unavailable) errors, making it impossible for users to access the content.
Loss of customers: Users will quickly switch to other platforms with better viewing experiences.

1.4 Outdated Technology

In a fast-changing industry like television and OTT, technology is always a prerequisite for businesses to maintain their position. Collaborators using old or outdated technology can cause the quality of the business’s services to decline.
Consequences: When businesses cannot provide high-quality OTT experiences to customers, they will gradually lose credibility and trust from users. The ultimate consequence is lost revenue and difficulty in attracting new customers as well as retaining old customers.

2. Change to Develop: Find the Right OTT Solution

Recognizing the above weaknesses, finding a reliable OTT partner with in-depth support capabilities is extremely important. Thu Do Multimedia provides comprehensive solutions for television, music, and education production businesses with many services such as digital copyright protection, CDN, and interactive television. Below are the commitments that Thu Do Multimedia brings to thoroughly solve the above problems:

2.1 Quick Support

With a team of professional technicians and an instant response system, Thu Do Multimedia is committed to quickly supporting all requests from customers. Completely different from other OTT providers, Thu Do’s service always puts flexibility and speed first.

Benefits: Ensure your project progress is not delayed and you can deploy services to users on time. This also helps businesses maintain their reputation and ensure competitive advantages.

2.2 Competitive Costs

Understanding the financial difficulties that businesses face, Thu Do Multimedia offers competitive costs and a commitment to price transparency. Service packages are designed to optimize the value received from the investment.
Benefits: Helps businesses save costs while still being able to improve service quality, while maintaining the ability to invest in other areas. For businesses new to the OTT market, having a collaborator with reasonable costs is a significant advantage to start with.

2.3 Leading Technology

Thu Do Multimedia always updates the latest technology, uses advanced technologies and brings stable service quality, meeting the high requirements of the market. Solutions such as HLS and DASH encoding help ensure smooth and secure video quality.

Thu Do Multimedia applies advanced DRM standards such as Google Widevine, Apple FairPlay, and Microsoft PlayReady to protect business content on digital media platforms. Integrating DRM technologies from the world’s leading vendors ensures that customers’ content is always optimally protected, regardless of the device the viewer uses.
Benefits: Businesses can confidently provide excellent user experiences, helping to increase customer satisfaction and retention. High technology also helps businesses maintain a competitive advantage and easily expand services when needed.

2.4 Flexibility in Service Deployment

The highlight of Thu Do Multimedia is the flexibility in deploying OTT solutions, suitable for each business’s needs and business models. Customers can choose from a variety of solutions such as digital copyright protection, CDN, and interactive television.
Benefits: Having a flexible collaborator helps businesses quickly adapt to market changes and new user needs. Thu Do Multimedia is committed to always being ready to adjust and optimize services for each business, helping them maximize business opportunities.

“Are you having a headache because of finding a comprehensive solution provider for your OTT platform? Having to contact many different units to solve issues of copyright protection, interactive television, and content distribution is not only time-consuming but also causes many risks. Thu Do Multimedia will help you solve all those problems.

3. Why is Thu Do Multimedia an Ideal Strategic Partner?

In an industry with fierce competition and constant demand for innovation, finding a partner with high adaptability and comprehensive support is very important. Thu Do Multimedia not only provides OTT services but also is a strategic partner supporting businesses to develop sustainably.

Extensive Experience and Expertise

With 15+ years of experience and expertise in the industry, Thu Do Multimedia is proud to be a trusted collaborator of many large enterprises. Thu Do’s team has a deep understanding of the challenges and requirements of the television market, thereby providing solutions to optimize revenue.

Commitment to Long-term Cooperation

Thu Do Multimedia is committed to maintaining long-term and sustainable cooperative relationships with customers. Honesty and transparency in all transactions, along with good after-sales service, are the reasons why many businesses choose Thu Do Multimedia as a strategic partner.

Accompanying VTVcab ON from the early days, Thu Do Multimedia has played an important role in building and developing the channel’s brand. We have provided advanced technology solutions, helping VTVcab ON improve image and sound quality, and expand coverage. In addition, Thu Do Multimedia also supports VTVcab ON in building and implementing effective marketing campaigns, helping the channel reach a wider audience. The success of VTVcab ON today is a clear testament to the effective and long-term cooperation between the two parties.

Comprehensive and Secure Solutions

Thu Do provides comprehensive and highly secure OTT solutions, helping businesses protect intellectual property and prevent copyright infringement. This ensures that all business content is protected from cybersecurity risks and copyright infringement.

We provide television producers and publishers with a comprehensive OTT solution, allowing businesses to not spend a lot of time searching for different technologies from many suppliers. Key elements of Thu Do Multimedia’s OTT solution include:

Multi-platform content distribution: Sigma OTT allows streaming on multiple devices such as phones, tablets, smart TVs, making it easy for producers to reach all audiences

High security with Sigma DRM: Digital rights management (DRM) technology helps protect content from copyright infringement while keeping content quality unaffected during broadcast. This is especially important for content providers with strict security requirements.

Dynamic ad insertion (DAI): Sigma OTT supports inserting ads based on users or the content they are viewing, effectively generating ad revenue without interrupting the user experience.

User interaction with Sigma Interactive: helps enhance the user experience by creating direct interactions during broadcast, thereby creating a sense of participation and increasing engagement with content.

Optimize delivery with Sigma Multi CDN: This solution optimizes content delivery across multiple CDN networks, ensuring content is delivered in the highest quality even under unstable network conditions.

Thanks to these solutions, Thu Do Multimedia not only provides an efficient streaming platform but also helps content and television producers optimize costs, enhance user experience, and comprehensively protect content copyright.

What our customers say about us

Domestic TV partner VTVcab On: “With modern technology and flexibility in service deployment, Thu Do Multimedia is not only a supplier, but also our strategic partner in the digital transformation process. The security solutions and CDN platform they provide have supported us in developing a strong OTT platform, competing with international services.”

According to the representative of VTVcab ON, for OTT TV services, latency is always a headache for service providers, but with the technical solution developed by Thu Do Multimedia,

VTVcab ON users are guaranteed to have the lowest latency and increased bandwidth capacity, users can watch at higher speeds and without interruption, this is a very important factor to ensure transmission quality. Users will not experience lag, delay, screen shaking, especially with programs and events that attract a large audience such as top football matches.

All programs and content on VTVcab ON are copyrighted programs, all content is secured by domestic copyright protection solutions developed by Thu Do Multimedia. The Sigma DRM content copyright protection solution has been tested and certified by Cartesian (UK) to meet international security standards in December 2019.

Partner of Thu Do Multimedia – VTVcab On

Online education partner Moon.vn: “Thu Do Multimedia has helped us enhance the security of online learning content, ensure intellectual property rights and outstanding service quality for students. Their prompt support and extensive expertise have helped us promptly meet the requirements of innovation in digital education.”

Conclusion

Collaborating with an OTT partner is not simply finding a service provider, but also choosing a companion on the path to sustainable development. Lost revenue from ineffective cooperation is not only a short-term loss but can also have a long-term impact on the position of the business.

Thu Do Multimedia, with its commitments to speed, cost, modern technology and flexibility, is a strategic partner to help you overcome challenges, optimize revenue, and develop sustainably in the competitive OTT television industry.

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4 New Trends In Digital Television Industry That You Can’t Miss

by Thu Đo Multimedia | Oct 29, 2024 | DRM, News, OTT, Sigma DRM, SSAI

The digital television industry is growing and changing rapidly. If you are interested in the growth of digital television, let’s explore 4 new development trends in the global digital television industry with Thu Do Multimedia!

The Importance of Digital Television in the Age of Technology

Digital television is playing an increasingly important role in the context of rapidly developing technology, especially in the digital era. The transition from analog television to digital television not only brings many technical benefits but also changes the way television content is produced, distributed and consumed.

High resolution, sharp images and vivid sound have enhanced the viewer experience, especially with content such as sports, movies and entertainment programs. This meets the increasing demand of consumers for quality and diversity in entertainment content.

Definition and Benefits of Digital Television

Digital Television (DTV) uses digital signals to transmit and receive images and sound, providing higher quality than analog television.

It allows for the transmission of multiple channels in the same frequency band, saving spectrum space and providing new services such as multiplexing, electronic program guides (EPGs), and additional languages.

Multi-Platform Television Trends

The development of technology has promoted the multi-platform television model, allowing content to be accessed through many different devices such as mobile phones, tablets, and smart TVs. This model not only helps viewers watch content on demand but also creates opportunities for content producers to interact with viewers more effectively.

Convenience: Viewers can watch their favorite shows anytime and anywhere.

Interaction: Platforms like Facebook and YouTube allow audiences to interact directly with content, helping to build a loyal audience.

Digital Television Trends that have been growing in recent years and will continue to “break the ice” in the near future

1. Growth of OTT Television

The over-the-top market size is estimated to reach USD 0.58 trillion in 2024 and is expected to reach USD 1.99 trillion by 2029, growing at a CAGR of 28.19% during the forecast period (2024-2029).

Over-the-top OTT Market Analysis

Over the top (OTT) is a film and television content platform that is delivered over a high-speed internet connection instead of a cable or satellite provider-based platform.

The adoption of OTT has significantly supported the video, music, podcast and audio streaming categories. The increased adoption can be attributed to its narrow genre selection, packaging flexibility, wider device availability, internet penetration and lower costs.

OTT software growing at a CAGR of **28.19%** during the forecast period (2024-2029)

Mordor Intelligence report, The constant shift towards commoditization of sports and entertainment services, along with competition from OTT providers, is expected to drive the OTT industry forward. Traditionally, sports and entertainment channels have been subscribed to cable and satellite TV. However, the development of OTT platforms is disrupting this model by providing a variety of sporting events, live broadcasts, and entertainment content directly to consumers.

The growth of smart devices and the development of the internet are the main factors driving the growth of OTT platforms. The penetration of smartphones, tablets, and smart TVs has brought more avenues to access OTT. These devices connect to the internet, allowing customers to watch their favorite movies and music easily.

Moreover, the availability of high-speed internet connections along with 4G/5G broadband mobile networks provide a smooth experience for customers when accessing OTT platforms.

The combination of smart devices and high-speed internet also helps increase convenience and personalization for users. OTT platforms will recommend and analyze user data to make suggestions about different movie playlists, singers, trends, etc. for each person.

These factors have promoted the development of OTT, attracting many subscribers and boosting revenue from subscription fees and advertising. Therefore, television companies and television stations have realized the importance of OTT and launched their own streaming services or cooperated with existing OTT platforms to develop in this open industry.

Along with development, there are always problems to solve

Online video piracy is an important issue affecting the OTT market. Piracy is the theft of digital content and its illegal distribution and consumption on the internet. This problem directly affects the revenue of production enterprises and official distributors. The revenue loss is huge. It undermines the business models of OTT providers, who rely on subscription fees or advertising revenue to stay in business.

2. Real-Time Interaction Trends in Digital Television

In digital television, real-time interactivity is becoming an important trend. Modern platforms allow audiences to directly participate in the program through activities such as voting, discussion and sharing opinions on social media channels or related applications.

For example, reality TV shows such as “The Voice” or major sporting events often integrate online voting features, allowing viewers to participate in deciding the results or interact with the host.

The impact of this trend on the viewer experience is very positive, as it creates a sense of connection and direct participation in the content they are watching. Interactivity helps make TV content more engaging, while also providing a sense of intimacy and personalization, making the audience feel like they are part of the program, rather than just passive observers.

Specific Figures on the Increase in Viewership in Interactive Television Programs

Audience Growth

The programs “Happy Lunch” on VTV6 and “Healthy Living Every Day” on VTV2 have recorded a significant increase in the number of viewers participating in interactions, showing the appeal of these programs to the public.

Popular interactive features

Features such as Time Shift and content storage allow viewers to not miss their favorite programs, thereby increasing audience participation. For example, Viettel TV service allows users to store content for 7 days and rewind 2 hours before.

Audience participation increases

Globally, many TV channels such as BBC, CNN, and NBC have also applied the interactive TV model through mobile applications and online platforms, allowing viewers to participate in polls, votes, and discussions on hot issues.

Demand for high quality

Today’s audiences not only want to watch but also want to interact with content. This leads to producers having to invest in richer and more diverse content to meet this demand.

In short, the increase in viewers of interactive TV programs not only reflects changes in content consumption habits but also shows that audiences increasingly want to participate and influence the content they watch. The above statistics prove that interactive TV is becoming an important trend in the modern media industry.

OTT Applications Integrating with SmartTVs to Increase Interaction

In the context of increasingly developing digital TV, many OTT (Over-The-Top) applications have been integrated into SmartTVs to enhance user experience and increase high interactivity.

VTV Plus
This application allows users to connect to the Internet to watch a variety of high-quality copyrighted TV content. VTV Plus supports multi-screen interaction, allowing viewers to participate in activities such as voting and sending feedback directly during programs.
FPT Play
FPT Play not only provides live TV channels but also allows users to review broadcast programs. The application integrates many interactive features, including commenting and sharing content on social networks.
Netflix
Although primarily a video-on-demand service, Netflix also offers interactive programs such as “Bandersnatch”, where viewers can choose the direction of the story. This creates a unique and personalized experience for the audience.
YouTube
The platform allows users to watch videos and participate in livestreams with the ability to comment directly. YouTube also integrates the Super Chat feature, allowing viewers to send paid messages during live broadcasts.

The real-time interaction in digital television feature has been widely applied in domestic and foreign television platforms. However, in the future, this feature will be further upgraded, bringing a more “classy” interaction to viewers.

3. Blockchain Technology in Digital Television Copyright Protection

Along with the development of the OTT platform is the increasing problem of copyright infringement. Therefore, DRM service providers always enhance the strongest copyright protection feature for producers.

Blockchain is expected to increase to **163.83 billion USD** in 2029

New discovery, Blockchain technology has emerged as an effective solution to protect content copyright in the digital television field.

According to a report by Grand View Research, the global blockchain market reached 5.92 billion USD in 2021 and is expected to increase to 163.83 billion USD in 2029. This growth reflects the potential for widespread application of blockchain technology in many fields, including television.

Mr. Han said: “If you don’t know about the Internet, you are standing outside the current situation. However, in about 10 years, if you don’t know about blockchain, we will be like people who have not used the Internet for the past 20 years”.

How Blockchain Can Prevent Digital TV Piracy

Content Authentication and Protection

Blockchain allows for the recording of information about the author, creation date, publication date, and ownership of digital television content. This helps authenticate the integrity of the content and prevent unauthorized changes after broadcasting, thereby protecting the rights of producers and authors.

Ownership Management

With blockchain, managers can easily manage intellectual property rights on a distributed database. Allowing for secure, transparent storage and limiting copyright disputes.

Creating NFTs for Exclusive Content

Blockchain technology also allows for the creation of non-fungible tokens (NFTs) to represent television works. Each NFT will ensure the uniqueness of the work, helping to protect intellectual property rights and prevent unauthorized copying. Producers can issue NFTs as “tickets” for online events or exclusive content, creating a new business model.

Blockchain technology offers many benefits in protecting digital television copyright, from content authentication to ownership management and transaction automation. With the continuous development of this technology, it promises to become an important tool in protecting intellectual property in the television industry in the future.

4. Personalizing Customer Experience on Digital Television Platforms

Artificial intelligence (AI) technology is increasingly being chosen and widely applied in digital television. Bringing many benefits, performance and breakthrough new features in the future.

Inevitable trend

According to Master Nguyen Truong Giang, Director of the Television Technical Center, the application of AI in digital television is not only feasible but also an inevitable trend. AI can be applied in all stages from content ideation to program production techniques.

Improving content quality – Automation

AI helps automate many tasks in content production, such as converting speech to text, automatically creating metadata, and analyzing big data. This not only saves time but also improves accuracy in the production process.

Analyzing user data – Audience and content
AI supports the collection and analysis of user behavior data on platforms such as VTVGo and VTV.vn. This helps producers better understand audience preferences, thereby developing more appropriate and effective content.

Creating virtual MCs

Vietnam Television has applied AI to create virtual MCs, simulating the intonation, voice and expression of real editors. This helps save time and costs in program production.

Many major TV stations in the world such as in the US, India, and Korea have started using AI MCs for their programs since 2022, showing the popularity of this technology globally.

The application of AI in television is expected to continue to grow strongly in the coming years, with the ability to improve user experience and increase production efficiency.

Leading the digital television trend – Thu Do Multimedia

The above 4 future development trends of the digital television industry are trends that have been and are being strongly applied in 2024, but are still predicted to continue to grow and make further breakthroughs in the future 2025 – 2029.

Foreseeing these trends, Thu Do Multimedia has pioneered in technology and led the trend to have smart solutions to support digital content production businesses to develop strongly when applied to businesses and organizations.

Comprehensive OTT solution for digital television

Multi-platform content distribution: Sigma OTT allows streaming on multiple devices such as phones, tablets, smart TVs, making it easy for producers to reach all audiences

Dynamic ad insertion (DAI): Sigma OTT supports inserting ads based on users or the content they are viewing, effectively generating ad revenue without interrupting the user experience.

Details about Sigma DRM applying Blockchain in the digital television industry

According to Mr. Han – CEO of Thu Do Multimedia, by combining Sigma DRM to protect copyright and blockchain – helping to instantly record the remuneration of parties involved in creating works, it will help solve the painful problem of copyright infringement and transparency of remuneration in the online environment.

Mr.Han told about Blockchain trends in digital television

Copyright infringement in the digital environment (digital television) often occurs because these are intangible goods that are characterized by being cross-border and easy to share. Therefore, it is very easy to create a copy with unchanged content quality through peer-to-peer sharing with zero marginal cost.

“Content creators and publishers have almost no control over how their products are shared online,” said Mr. Han.

According to the CEO of Thu Do Multimedia, with the application of blockchain, each time digital content is shared, it will be recorded by the system. The use of content is done by smart contracts with a certain network fee, so the marginal cost will increase.

Blockchain technology will not only be applied to copyright protection of television but also music content, electronic publications or more broadly, all industries related to creativity.

Digital content copyright protection: Sigma DRM is designed to protect copyright for television services and digital content. This solution has been certified to meet international security standards of Cartesian and is applied to many television services in Vietnam such as VTVcab On, TV360, Gojapan, and Nexta.

Violation Detection: Sigma DRM uses AI technology to detect and warn of device tampering or security vulnerability exploitation within 1/1000 of a second, helping to protect content quickly and effectively

“Blockchain can also create new business models by allowing users to transfer or charge for copyrighted content they own after using it. This is completely possible when Thu Do Multimedia’s Sigma DRM digital content copyright protection solution is integrated with blockchain technology,” said Mr. Han.

Previously, Thu Do Multimedia has also successfully applied blockchain to Fado Go – an e-commerce platform co-founded by this company. In the case of Fado.vn, blockchain is applied to accumulate points (Loyalty Points) for customers and record the frequency of using the utilities to buy and transport goods from Fado. Customers will have complete peace of mind, because Blockchain will help prevent anyone from illegally using their reward points other than them.

Multi-dimensional – multi-platform interaction with Sigma Interactive

Sigma Interactive, part of the OTT solution ecosystem of Thu Do Multimedia, is a powerful tool that helps enhance multi-dimensional and multi-platform interaction between content producers and audiences. This solution not only enhances user experience but also expands the accessibility of digital content on different devices.

This is a new trend in digital television, we have a prominent feature compared to competitors which is a diverse interaction model. Regardless of what content producer or publisher you are, we can easily meet this feature for your business. Whether it is sports, movies, online learning, etc., Sigma Interactive can be easily integrated into the system.

Thu Do Multimedia’s experts have extensive experience in developing interactive applications, helping to ensure product quality and their popularity with end users.

Conclusion:

The digital television industry is changing dramatically thanks to four leading trends: OTT, Blockchain, interactive television, and artificial intelligence (AI). The application of these technologies not only helps businesses optimize user experience but also enhances security, personalizes content, and develops more effective advertising methods.

Thu Do Multimedia, with a comprehensive OTT solution set such as Sigma DRM and Sigma Interactive, is a reputable partner supporting businesses in the digital television industry to constantly innovate and develop. By combining these advanced solutions, businesses will be able to meet market needs and expand their reach in the future.

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5 Problems Businesses Encounter When Developing Online Training Platforms

by Thu Đo Multimedia | Oct 25, 2024 | DRM, News, Sigma DRM

The path to developing an online training platform is not easy, to achieve success there will certainly be problems and risks that businesses need to pay attention to. Don’t worry too much! Check out the following 5 problems that your business may be facing.

5 things to consider now if your online training business is not working:

1. Low ROI

ROI (abbreviation of Return On Investment) means return on investment, return on investment or also known as profit rate. This is an index that helps businesses measure the performance or profit from an initial investment.

This is a problem that many online course content developers worry about in the early stages. When investing a lot in creating content, personnel costs, operations, software, etc. But when collecting, the profit is too low, there are no students registering for the course.

This is an index that directly affects the business’s profits, so businesses pay attention to finding solutions to improve the problem of low ROI. Some businesses do not build a brand but want to generate revenue immediately, so they invest a lot of money in advertising, but the results are very low. Advertising costs account for 80% of revenue.

If your business is experiencing this situation, stop and consider the following factors:

Data Analysis:

is the key to evaluating and improving the effectiveness of course content. By collecting and analyzing data from many different sources, we can objectively evaluate the effectiveness of each course. From there, we can determine which factors are affecting the learning outcomes of students, such as content quality, teaching methods or interactions between instructors and students.

Improve Content:

Course content plays an important role in retaining students. It is the core issue for students to continue investing in the course and recommend it to others. To improve the quality of content, make sure the courses are constantly updated and suitable for the actual needs of students.

In addition to teaching theories, applying different teaching methods to make learning practical such as solving case studies, practice, and interaction between lecturers and students is necessary.

Strengthen Marketing:

To attract more students, we need to diversify marketing channels, such as social networks, email marketing, online advertising. Besides, building a strong personal brand, providing valuable free content is also a way to attract the attention of potential customers.

Ensure Market Demand:

Before mapping out the curriculum, carefully research the market to understand how much % of market demand this course is providing, what are the gaps that other courses cannot meet. Nowadays, each short-term or long-term course is awarded a certificate after the course, this is a good way that businesses can apply to motivate students to complete the entire online course and have results to beautify their profile.

2. Poor video quality

Many courses fail because their content is not up to par with what learners are used to. Modules may be too large and not engaging for viewers during online training. Some problems encountered include:

High content loading delay: When videos or content are delivered in large chunks, loading times can be long, especially for users with unstable and slow network connections.
Disrupted experience: Users often experience lag or long waits to view full content, which reduces the learning experience.

Not only that, it is also difficult for administrators to manage online training data, a large volume also makes the server heavy and difficult to download for data analysis.

Design and test carefully

Designers can help you solve this problem, they help you present information logically, in attractive formats, with diverse presentations, combined games, etc. They also know how to arrange content into small modules that readers can easily absorb.

The main solution to the problem is to divide the content into shorter segments. This helps the loading speed to be significantly improved, users do not have to wait for the entire data file

Reduce lag, short segments allow for smoother management and transmission of teaching content, the network does not necessarily have to be too strong to be able to download or view smoothly on the website.

Buy Thu Do Multimedia’s CDN solution now – The leading solution to accelerate digital content transmission

With the strong development of online content, especially video streaming, applying CDN solutions not only improves content quality but also enhances user experience.

CDN's role in smooth online course delivery — CDN’s role in smooth online course delivery

Deliver content closest to users: CDN stores copies of content on multiple servers in different geographical locations, from which content is delivered from the server closest to the user, reducing loading time. This is especially necessary for multinational online training businesses, because the fastest CDN delivery is needed to provide a great experience for learners.

Optimize bandwidth and transmission speed: By cutting content into small pieces and transmitting it through the CDN network, the loading speed and content quality are significantly improved, minimizing lag and interference no matter where learners are.

Ensure content quality in all conditions: Even with a large number of visitors, the CDN system is still able to maintain content quality thanks to the ability to distribute the load evenly across servers.

Small investment – Unexpected efficiency

CDN is truly a necessary solution in today’s video industry. Without knowing about CDN, businesses will not be able to bring a smooth learning experience to subscribers. Online platforms always try to squeeze the video resolution down, making the video very blurry and less interactive. This is a big problem and CDN helps businesses to deliver scientific online content, in line with the learner’s psychology and sharp and smooth in any situation.

A small investment but can help businesses convey messages seamlessly, keeping viewers engaged for a long time. It’s like the experience of watching a good movie on “Netflix”, very smooth and very engaging. Increase learning efficiency for students.

3. Ineffective Marketing

You have a product, but is your business doing a good job of marketing to convey the message to customers? Among hundreds of thousands of online training platforms, what makes you stand out the most? This is a difficult question, right?

Marketing an online course properly is an important factor in determining the success of the course. It provides information to the target audience and encourages them to quickly make a decision to “experience” the course. However, even if you have created a high-quality, informative course, it will not be well communicated to the right people.

For example, the Duolingo learning application is a typical case study for “a separate path” in the online training industry. They accurately identify customers as the young, dynamic, fun, humorous generation, learning like playing, playing like learning, so the marketing sentences or reminders to learn of Duolingo app are very cute and true to the learner’s insight, “I’m too lazy to study”, “I miss you so much, let’s go back to studying”, .. Help retain customers and spread quickly.

How to increase marketing like Duolingo

Identify the right target audience: Analyze customers according to factors such as age, interests, location, habits, desires, .. To adjust marketing messages to suit the needs of each audience. For example, with primary school students, online training teachers should incorporate many thinking and entertaining games into the lecture, so that children are easily stimulated and explore more.

Create engaging learning content: divide online training content into different pillars, such as blogs, seminars, games, exams, in-depth, etc. Take advantage of technology in teaching to show the intuitiveness and practicality of the theory being received.

Reach the right place: Popular channels used to reach target customers in online training platforms such as social networks, email marketing, websites, groups, etc. In particular, the website needs to be optimized (SEO) properly, trying to bring the article to the top of Google to make it easier for learners to access. In addition, businesses can send marketing emails directly to subscribers to encourage them to buy or re-register for many different courses. This is a channel that Duolingo does very well.

4. Security issues in online training

According to Go-Global’s report on “online copyright infringement”, more than 80% of online video copyright infringement occurs“. This number is alarming, isn’t it? Online courses are also among the videos that hackers often steal.

Online course piracy is a problem that businesses may not have thought about when they encounter a situation of “unsold customers” despite “good courses”. Businesses do not know that their courses have been distributed and “commercialized” at a value of only 1/10 of the original price that the business is selling.

Every day, hundreds of courses are released, but there are also hundreds of courses that are blatantly stolen. Pirated websites will aggregate all the courses of online training platforms or influential teachers and “sell” them at an unimaginably low price. As a result, the assets of the business are reused without their knowledge, and their own original courses have no revenue.

Another security issue is the leakage of personal data of students. Information such as name, address, phone number, email can be stolen and used for malicious purposes. In addition, unauthorized access to learning materials, lectures, and tests is also a major concern. Cyber attacks such as DDoS attacks, malware, and viruses are also frequent threats to the online learning system.

A short-sighted mindset of the leader is that: online courses of small businesses do not need copyright protection because there will be no hackers to attack. But the truth is, every course is a “fat prey” for pirated websites to attack. And once a method of protecting assets in cyberspace is not found, the business will lose revenue in the long run.

Security solution – copyright protection for online courses at Thu Do Multimedia

Thu Do Multimedia has developed Sigma DRM technology with the mission of helping businesses protect digital copyrights in cyberspace, reducing the rampant copyright infringement today.

Simply put, Sigma DRM works by encrypting file content with a secret key. When students need to use the online course file, they need the Key to decrypt the file. At this point, students can access the course and enjoy the full lecture in a private space.

Multi-layer content encryption, comprehensive protection:

Overcoming all barriers:

Sigma DRM uses multiple layers of complex encryption, turning learning content into an “impregnable fortress of attackers”. This helps prevent all forms of unauthorized copying and sharing, ensuring that only authorized people can access and use the documents.
Absolute peace of mind:

With a solid security layer, educational institutions can rest assured that their learning materials are securely protected, avoiding leaks or unauthorized use.

Flexible access management, meeting all needs:

Detailed authorization:

Sigma DRM allows administrators to set different access rights for each type of document and each user group. For example, teachers can access all documents, while students can only access documents related to their course.
Optimize the learning experience:

Flexible authorization helps ensure that each user only has access to the necessary information, avoiding information overload and improving learning efficiency.

Effectively detect and prevent copyright infringement:

Monitor all behaviors:

Sigma DRM’s system continuously monitors all activities related to learning materials, from downloading, sharing to printing.
Fast handling of violations:

When detecting any copyright infringement, the system will automatically warn and lock the user’s account, helping to protect the rights of the creator.

drm-protecting-online-courses — Sigma DRM-protecting-online-courses

In short, Sigma DRM is a comprehensive security solution that helps educational institutions protect learning materials, prevent copyright infringement and create a safe and professional online learning environment.

Thu Do Multimedia’s new partner in the education sector is the moon.vn platform, a large online education website in Vietnam. Specializing in providing courses for high school students, university entrance exam preparation.

When deploying Sigma DRM, moon.vn courses are protected and managed easily. No longer is the situation where 60% of courses were stolen before, but instead 100% of courses are managed for access rights, helping businesses increase their reputation and security, increase revenue and profit from online training courses.

Education is the field that needs to deploy Sigma DRM first, because the need is not only to protect digital products such as online courses but also to protect important online documents of teachers, personal information of students, etc.

Protect to survive

Businesses have spent a lot of effort and money to create and own online courses, so the factor of “copyright protection” to avoid attacks or blatant infringement is the first and most important thing in maintaining a long-term business.

The cost of implementing Sima DRM is really too small compared to the loss of revenue that businesses have to bear when courses are leaked. This has been verified.

If your business is experiencing this loss, please contact Thu Do Multimedia – the leading business in online copyright protection in Vietnam, to be listened to, have your difficulties resolved and receive the most thoughtful advice on the optimal solution for your business.

5. Poor resources/unfinished products

This is the final reason for the damage that businesses can most likely encounter in the online course business. Once the course has good content, learners are easily bored, uninterested and do not see the value of the course and negatively affect the brand.

It is necessary to conduct an evaluation survey to know the current state of the training quality, how learners feel about the course, what are the desires and needs for further improvement of each course? From there, businesses will optimize the course and produce more valuable and useful lectures.

Suppose you are developing an online course on digital marketing. After completing a module on SEO, you can conduct a survey to assess learners’ satisfaction with the content, presentation and practice exercises. Based on the survey results, you can adjust the content, add more real-life examples, or change the presentation to better suit the needs of the learners.

Sigma DRM I mentioned above can help businesses save a lot of time, because this technology will analyze each customer experience in detail and suggest better ways to handle the course. This helps businesses not to focus on expensive surveys, but only focus on improving each point in the analysis data is best.

Big challenges come with big rewards…

It’s often difficult to get into a business like eLearning because the risks are often high. However, if you play your cards right, it can be a very profitable venture. The risks of developing online training that we describe in this article may be real for industry professionals, but with careful planning, they overcome them every day and achieve their goals. You can do the same by conducting pre-launch due diligence and setting up a few rounds of testing.

The business’s job now is to pick up the phone and contact Thu Do Multimedia for advice on useful solutions such as Sigma DRM and Sigma Multi CDN – these are 2 warriors that help businesses “fly high and far” on the path to conquering online courses. Get rid of online course content theft easily and manage your business’ digital assets with ease.

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IPTV in Hotel – A Break Through In Content Delivery And Entertainment

by Thu Đo Multimedia | Oct 24, 2024 | Dịch Vụ, News

Tired of tangled cables and outdated TVs? Hotels are too! As guests demand top-notch experiences, traditional cable systems are becoming a thing of the past. Enter IPTV – a game-changer that’s revolutionizing the hospitality industry. Thu Do Multimedia will help you choose the perfect system for YOUR business!

IPTV

IPTV (Internet Protocol Television) is a digital television service system that is delivered using the Internet protocol over a network infrastructure, which may include transmission over a broadband connection.

A common definition of IPTV is television, but instead of being broadcast over the air or cable, it is delivered to viewers through technologies used for computer networks.

IPTV In Hotels

IPTV in the hospitality industry is an interactive TV system designed specifically for the hotel environment.

This technology focuses on optimizing IP connections to provide highly personalized content to customers, thereby improving the quality of service as well as the experience of customers and for the hotel and resort business.

IPTV In Hotel - You are welcome! — IPTV In Hotel

Pros for consumer

IPTV is revolutionizing the way we experience television, offering a level of convenience and interactivity that traditional cable TV simply can’t match!

As soon as guests step into the hotel, they’re welcomed with engaging programs showcasing the hotel’s fantastic facilities and rooms, giving off a warm and professional vibe. Unlike old-school TV, IPTV lets customers dive into all the content they desire without any restrictions—how exciting is that?

Plus, these interactive experiences invite guests to explore freely, boosting both service quality and customer satisfaction.

And let’s not forget about the seamless viewing experience—no lag here thanks to a rock-solid Internet connection!

For hospitality service

The utilization of IPTV services has become increasingly familiar to enterprises within the hotel industry. Given the significant advantages that this system offers, it is foreseeable that IPTV will eventually supplant traditional cable television programs entirely.

The following are several reasons why businesses opt for IPTV as a medium for both promotion and entertainment for their clientele:

Economical, smooth operation

When it comes to running a hotel, every penny counts, right? That’s where the magic of IPTV systems comes into play. Imagine this: instead of dealing with the hassle and expense of traditional satellite or cable installations, your hotel can tap into its existing internet infrastructure. This streamlined installation process is a game-changer for cost-effectiveness.

By leveraging what you already have in place, you save big on installation costs. It’s like finding money under your couch cushions—only better! These savings mean you can allocate resources to other important areas that enhance guest experiences or improve operational efficiency.

So, whether it’s upgrading room amenities or investing in staff training programs, the benefits are clear. By choosing an IPTV system, you’re not just cutting costs; you’re opening up new opportunities to elevate your hotel’s services without breaking the bank.

Incredible compatibility with Hotel Models, unmatched efficiency!

The IPTV system operates very simply, based only on an Internet connection. That is why this system is widely applied in the largest hotel and resort chains in the world, including

Grand Hyatt

Grand Hyatt Singapore is a luxurious hotel that implemented an IPTV system in 2014. The system included guest room televisions with easy-to-use interfaces and a range of features, including high-definition video-on-demand, internet browsing capabilities, and access to various hotel services. This system allowed for a seamless and highly personalized guest experience.

As a result, Grand Hyatt Singapore saw the guest satisfaction rates jump from 80% to 90% following the implementation of the IPTV system. Furthermore, the hotel saw a 50% increase in in-room dining orders, thanks to the convenient ordering process that the IPTV system provided.

Marriott International

One of the world’s largest hotel chains, Marriott International, also implemented an IPTV system across hundreds of its properties worldwide. The system enabled guests to watch videos, browse the internet, and access various hotel services easily.

The system was particularly successful in Marriott’s luxury properties, where it contributed to a 20% increase in revenue per available room. Additionally, it led to improvements in operational efficiency and savings on the costs of printing menus, room service brochures, and other informational materials.

Melia Hotels

Melia Hotels is a Spanish hotel chain that implemented an IPTV system in its Sol Hotels in 2015. The system included an advanced video-on-demand functionality that allowed guests to access a comprehensive selection of movies, TV series, and documentaries.

The IPTV system also allowed users to browse the internet and access a range of hotel services, including room service, spa treatments, and concierge services. Melia Hotels reported that the implementation of the IPTV system led to a 20% increase in overall revenue across the Sol Hotels portfolio.

Source: Fmuser

Great Detail to Marketing Effort

Since IPTV systems can be embedded directly into building lobbies, IPTV is the most effective marketing tool, as guests can clearly see what the hotel has to offer, right in front of their eyes.

IPTV allows hotels to showcase their amenities, local attractions, and promotions directly to guests, effectively acting as a marketing tool that can enhance revenue and guest satisfaction.

Branding

In today’s bustling hospitality scene, it’s more important than ever to stand out. One cool way to boost your hotel’s brand is by offering a slick IPTV experience. This modern tech not only makes guests happier but also gives you an edge over the competition. By giving guests a smooth and personalized entertainment setup, you’re likely to rack up positive reviews that show off your commitment to innovation and guest comfort.

Plus, having a top-notch IPTV system means satisfied guests are more likely to come back for another stay because they love the convenience and luxury of upgraded in-room entertainment. As travelers look for hotels that meet their digital needs, adding IPTV shows you’re on top of what today’s guests want and focused on delivering awesome experiences. In the long run, this smart move can really boost your brand’s reputation and keep you thriving in the market.

Cable TV and IPTV – A Long Lost Battle!

Although cable TV has been the go-to choice for hotels, it has several disadvantages when compared to IPTV systems:

Limited content options

With traditional cable TV, guests might feel stuck with just a handful of channels that match their interests. This can be pretty annoying, especially if you’re into niche shows or foreign language content. In our diverse world today, having access to a wide range of content is super important, and sadly, cable TV often doesn’t quite hit the mark.

Moreover, cable TV channels frequently suffer from delayed updates or limited access to recent movies and TV shows. This lag can be a significant disadvantage compared to IPTV systems, which offer the latest content as soon as it becomes available. For those who crave up-to-date entertainment options, waiting for cable providers to catch up can be an exercise in patience.

One of the most exciting opportunities for improvement with cable TV is the potential for personalized viewing experiences! Imagine the thrill of having channels tailored just for you, instead of sticking to a preset lineup from the provider. How amazing would it be if guests could dive into a vast array of content and craft their own playlists that perfectly match their unique tastes? The possibilities are endless and so exhilarating!

IPTV systems present a compelling modern solution, providing extensive libraries of on-demand content and customizable viewing options tailored to meet viewers’ specific desires.

As technology continues to advance, adopting these sophisticated systems could greatly enrich our entertainment experiences and effectively fulfill our varied viewing preferences. Embracing IPTV is not just an upgrade; it’s a strategic move towards a more satisfying and personalized entertainment future.

Inflexibility

Cable TV systems often face challenges due to their inflexibility, and it’s understandable how this can be frustrating. Updating channel lineups or introducing new content offerings can take a considerable amount of time and incur significant costs because of the intricate infrastructure that supports these networks.

It’s important to recognize the complexities involved and approach these issues with patience and understanding as we navigate through them together.

Logistical Challenges: Implementing changes to cable TV systems often requires physical modifications to the network, such as adding new cables or reconfiguring equipment.
Additional Costs: Any updates or changes to cable TV systems can incur significant costs, including equipment upgrades, labor, and potential disruptions to service.

Conversely, IPTV systems provide significantly enhanced flexibility. The streamlined content management process allows hotels to efficiently add or remove channels, update content offerings, and implement new features. This agility empowers hotels to swiftly adapt to evolving guest preferences and market trends.

Poor Interactivity

Cable TV lacks the interactive features that are now standard in modern entertainment systems, such as pause, rewind, and user-generated playlists, which is a huge down-grade.

In today’s digital era, the desire for interactive television experiences is more pronounced than ever. This interaction is precisely what makes television programs so captivating.

Consider how enriched a vacation could be if every hotel room offered a TV that allowed guests to engage with various applications, participate in Q&A shows, or simply have the ability to pause or rewind at their leisure. Such features would undoubtedly elevate the overall experience, blending convenience with entertainment in a meaningful way.

Cost

Cable TV providers often impose additional costs on hotels, which can significantly impact operational expenses. These costs may include:

Rental Fees: Many cable TV providers require hotels to rent set-top boxes for each guest room. These rental fees can add up over time, increasing the overall cost of providing television services.
Additional Charges: Cable TV providers may also charge for premium channels, on-demand services, or other features, further increasing costs for hotels.

IPTV systems can help hotels reduce these operational expenses.

By eliminating the need for physical set-top boxes and providing a more flexible content delivery model, IPTV can lower overall costs and improve profitability.

Other factors to consider when choosing a hotel IPTV system

Understand WHAT You NEED!

Before diving into the technicalities of hotel IPTV systems, it’s essential to assess your specific requirements. Start by determining the number of rooms in your hotel, as this will influence the scale of the IPTV system you need. Next, decide whether to invest in new television sets or retain the existing ones, which could significantly affect your budget.

Establishing a clear budget is crucial, as it will guide your choices throughout the selection process. Additionally, consider the functions and features you desire from the system, such as video-on-demand or interactive services.

Lastly, think about whether you are launching a new hotel, upgrading an existing one, or outfitting a hotel currently under construction. A comprehensive understanding of your hotel’s needs will facilitate a more tailored solution from potential suppliers.

Types of Hotel IPTV Systems

The market offers three primary types of hotel IPTV systems, each with distinct characteristics and functionalities. Familiarizing yourself with these types is important for making an informed decision that aligns with your hotel’s specific needs.

For instance, some systems may offer cloud-based solutions, while others may rely on on-premise hardware.

By comparing the differences in features, flexibility, and scalability, you can assess which system best suits your operational requirements and guest expectations. This step is critical, as the right type of IPTV system can enhance the guest experience significantly, while the wrong choice may lead to operational challenges and dissatisfaction.

Brand Options

When it comes to brand options for hotel IPTV systems, you’ll need to weigh the pros and cons of established brands versus lesser-known ones. Well-known brands often come with the promise of reliability and customer support, but they may come at a higher price point, maybe out of your business’s capabilities.

Conversely, lesser-known brands might offer cost-effective solutions but could lack the same level of support or advanced features. It’s advisable to conduct thorough research by exploring blogs, reviews, and videos to gather insights about different brands.

Understand the variations in pricing, compatibility, and features among brands to ensure that you choose one that aligns with your hotel’s image and operational requirements.

Cost – Cost – Cost

COST is a significant factor when integrating a hotel IPTV system, and it extends beyond the initial purchasing price. Once you have identified the type of system you want, you will need to account for various costs associated with the installation and operation of the system.

This includes purchasing costs, freight costs for shipping the equipment, installation costs, ongoing content licensing fees, system maintenance expenses, and any customization costs that may arise. A whole bunch of additional fees that you may and will have to pay for this service.

To avoid unexpected financial burdens, you need to have a detailed discussion with your chosen IPTV system supplier about all potential costs before finalizing any contracts. Clear things out between the two!

This proactive approach will help you budget effectively and ensure that you’re making a sound investment.

Packages and services included – Highly Important!

The range of services offered by suppliers can significantly impact your overall experience with the IPTV system. Some suppliers may only provide the hardware, while others offer comprehensive packages that include installation and ongoing support. When evaluating suppliers, consider the level of service that aligns with your operational capabilities.

Having a supplier that provides installation and maintenance can alleviate the burden on your staff and ensure the system runs smoothly. The quality and availability of support services can make a considerable difference, impacting everything from the initial setup to daily operations. Therefore, it’s vital to choose a supplier that offers the right level of service to meet your hotel’s needs.

Compatibility

Compatibility is another critical aspect to consider when selecting a hotel IPTV system. Some systems may require specific compatible TV sets and additional equipment, such as satellite dishes or streaming devices, to function effectively.

Additionally, robust internet infrastructure is often necessary to support IPTV systems, given their reliance on high-speed data transmission. Assessing your current infrastructure and determining what upgrades may be needed will help ensure seamless integration and operation of the IPTV system.

Being proactive in this area will not only enhance guest satisfaction but also streamline your hotel’s technological framework, allowing for a more efficient and modern service offering.

Our Solution – Here at Thu Do Multimedia

Understanding the issues surrounding IPTV and the increasing demand of the IPTV market for hotels, we – Thu Do Multimedia – a pioneer in the country in digital solutions, have founded and completed the product with the name Sigma OTT.

About Sigma OTT/IPTV

Developed to be managed under one roof, our OTT platform provides all you need to manage channels, customers, and billing. We are focus in R&D, constantly updating our apps to provide you the best UX/UI for your customers.

IPTV/OTT Operators

An ideal IPTV solution for operators who want to start or upgrade their platform, and reach audiences worldwide.

MSOs /ISPs

Leverage your existing network with our on-prem or cloud-based solution to offer OTT / IPTV solutions to your clients.

Broadcast / Television

Provides multi-screen capabilities and interactive services built for broadcast service providers.

Content Owners

Stream your content, anywhere in the world, on any device.

Conclusion

IPTV has been proving its value to the hospitality industry in general, as hotel establishments are gradually adopting this format instead of the old traditional way: cable TV. Perhaps in the near future, we will see the dominance of this service television medium in other industries and services. Who knows?

To learn more about IPTV, contact Thu Do Multimedia to receive the most suitable OTT/IPTV solutions for your business!

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